Explore by Keyword
Supercharge your keyword research with the industry's most thorough metrics.
How to use Explore by Keyword
Getting started
Enter a keyword, topic, or phrase for a full performance assessment, SERP analysis, and get related keyword suggestions by topic.
Click into a topic to sort and filter suggestions, finding topic ideas that drive search visibility and inform content initiatives.
Add topic ideas to a Keyword List for further clustering and prioritization, or to a Campaign for tracking over time.
Understanding metrics in Keyword Explorer
For each individual keyword you search, you'll see four metrics at the top of each page: Volume, Difficulty, Organic CTR (click-through rate), and Priority. Learn more about how each metric is calculated and what’s considered a “good score” in the Help Hub.
The One-Hour Guide to SEO: Keyword Research
In this Whiteboard Friday, Rand covers everything you need to know about the keyword research process, from understanding its goals and the search demand curve to building your own keyword universe map with Keyword Explorer.
Keyword Research Learning Hub
Learn why keywords matter and how to research the words and phrases that can have the greatest impact on your SEO strategies. Check out the Keyword Research Hub in Moz’s Learning Center and dive deep!