Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
How Google is Changing Long-Tail Search with Efforts Like Hummingbird
Google's Hummingbird update aims, at least in part, to better understand the context of the content in the index, returning relevant results for some of the more unique queries. In today's Whiteboard Friday, Rand offers examples of long-tail queries and how Google is approaching them with its latest update.
5 Dos and Don'ts of International SEO
Building an international web presence is about more than translating content into another language. In today's Whiteboard Friday, Aleyda Solis talks about five important things to keep in mind when taking your web presence across borders.
Taking Advantage of Google's Bias Toward Hyper-Fresh Content
A recent trend shows Google giving increasing preference to the freshest content in the SERPs. In today's Whiteboard Friday, Rand explains how to take advantage of that preference in ways that don't risk penalties.
Setting Goals (Not Tools) as the Foundation of Your Marketing
In order to make sure we're constantly creating value for our customers, our focus should center on goals instead of tools. In today's Whiteboard Friday, Mackenzie Fogelson walks us through her five-step process for ensuring that value comes naturally.
When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? - Whiteboard Tuesday
The rate at which Google is lumping keywords into "(not provided)" has skyrocketed in the last month, leading to a huge drop in referral data and speculation that 100% of keywords will soon be masked. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic change.Level Up Your SEO Skills With Our Free Training
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The Kind of Video You Should Create for Your Business
It's increasingly clear how valuable video marketing can be, but many people struggle to figure out what types of video to create. In today's Whiteboard Friday, Phil Nottingham shows us several great examples of paths you might take, as well as his best Rand impression!
Weighting the Clusters of Ranking Factors in Google's Algorithm
We asked 128 SEO experts about their thoughts on the relative importance of several clusters of ranking factors. In today's Whiteboard Friday, Rand shows you what you need to know about the results.
The Future of User Behavior
Implicit information like your location and the device you're using are playing an increasing role in search results. In today's Whiteboard Friday, Will Critchlow explains where these queries are headed, and offers some insight into our woes with "(not provided)."
Solving the Pogo-Stick Problem
When people click through to our sites from a SERP and aren't satisfied with what they find, they often pogo-stick back to find a different result, signaling to the search engines that the result wasn't worth it. In today's Whiteboard Friday, Rand shows us how to keep those searchers satisfied.
SEO's Dilemma - Link Building vs. Content Marketing
Web marketers increasingly face a fork in the road. Down one path is traditional link building, down the other is the broader world of content marketing. In today's Whiteboard Friday, Rand helps us figure out which path is right for us.