The Moz Blog

Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For

Imagine Google assigned a quality score to organic search results based off of click data and engagement metrics, and that it would function similarly to the Google AdWords quality score. How might such a score work and how could you optimize for it?

11 Lessons Learned from Failed Link Building Campaigns

After over 800 content campaigns, you learn a thing or two about link building — and about what doesn't work. From too much data to super niche subjects, check out these link building lessons (without doing it the hard way).

Overcoming Corporate Roadblocks for Enterprise SEO Efficacy

Enterprise SEO faces different challenges than SMB SEO. If you want to see success, you'll need to create visibility for your efforts, navigate the tricky company politics, and focus on return.

Writing with Markdown for Better Content & HTML: Why & How To

The one great tragedy of content creation is HTML. Cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution.

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

You've spend too much time and effort on content creation to share it only once. Check out 4 smart strategies you can implement today to improve the reach of your existing content.

45 Local SEO Pitfalls and How to Avoid Them

From your business plan to your citations to your social media strategy, local SEO has a scary number of pitfalls you can stumble into. Arm yourself with knowledge and read through this comprehensive list of what not to do.

5 Tactics to Earn Links Without Having to Directly Ask

Stop bumming out journalists, bloggers, and content creators by begging for links. Try out some of Rand's tactics in this Whiteboard Friday to earn those links without the painful ask (and low success rate).

The Lazy Writer’s Guide to 30-Minute Keyword Research

Keyword research doesn’t have to be a marathon bender. A brisk 30-minute walk can provide incredible insights — insights that connect you with a wider audience on a deeper level.

A Beginner's Guide to Marketing Automation

Marketing automation helps sales and marketing teams work effectively to reach their goals, but there are a ton of misunderstandings about what marketing automation is and isn't. This intro guide gives you a better understanding of what marketing automation is and how it can help a business.

Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

Learn how to capture featured snippet opportunities (along with increased traffic and conversions) using question-and-answer format content by emulating this case study.

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?"

There's a new ranking factor in town, and it's one that will affect almost every aspect of your site optimization. Check out why searcher task accomplishment is such a big deal in today's Whiteboard Friday.

"SEO Is Always Changing"... Or Is It?: Debunking the Myth and Getting Back to Basics

We're so fond of the idea that SEO is hard because it's always changing. But is that really true? Bridget Randolph challenges a common industry refrain and brings us back to the basics of what's really important in our work.