The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
A Guide to JSON-LD for Beginners
Structured data is a must-have for many sites, but it can be hard to get a handle on the technical considerations. Learn the important basics of JSON-LD and how to ramp up your education as you apply it.
3 Not-So-SEO-Friendly Trends to Watch Out For
The constant refrain of "SEO is dead!" gets old pretty quickly, but there are some real and present threats to the industry we should be aware of. Daniel Marks describes the trends in question and gives some advice on how to prepare for the uncertain future.
It's Time to Stop Doing On-Page SEO Like It's 2012
What's new for on-page SEO in 2017? Rand outlines it in 5 succinct tactics: 1) Move beyond keyword repetition rules; 2) Searcher intent matters more than raw keywords; 3) Related topics are essential; 4) Links don't always beat on-page; and 5) Topical authority is more important than ever.
Track Your Prospects' Behavior on Google with Moz Local's New GMB Insights Support
With Moz Local's new GMB insights support, you can learn how customers search for your business on Google and the actions they take once they find it; easily visualize and filter results by region, a specific client, or a specific campaign; and measure conversion rates for your local marketing campaigns.
Why Your Mobile Customers are the New Focus Group
Everything is going mobile these days — even your focus groups. Find out how to leverage your mobile app audience for rapid feedback loops and why traditional focus groups are dead.Level Up Your SEO Skills With Our Free Training
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Google Search Console Reliability: Webmaster Tools on Trial
Can Google Search Console data be trusted? Everyone uses it, but does it really reflect what's happening on the web? Is it out of date? Is it biased? We take a hard look at several metrics in Google Search Console, measuring internal and external validity.
Why You Should Steal My Daughter's Playbook for Effective Email Outreach
If effective email outreach is core element of successful online marketing, it's time we stepped up our game and made the needs of others—not the needs of our brands—the priority.
How to Choose a Good SEO Company for Your Business or Website
There's both a right way and a wrong way to go about selecting an SEO company or consultant for your site. In this Whiteboard Friday, Rand shares his best advice and mistakes to avoid when it comes to the hiring process.
Easy Marketing Investments to Improve Your E-Commerce Store
Learn the best ways to invest time and money into an e-commerce site with a few small-scale investments that can help drive performance on conversions, SEO, and more.
How to Create Authentic Hyperlocal Content At Scale
Creating local content is hard enough, but when you're a nationally based business, it seems impossible. The key? Discovering and utilizing local content creators.