The Moz Blog

Why You Need to Find All Your NAP Variations Before Building Local Citations

Citation consistency got you down? It's one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it's often easy to create accidental duplicate listings. In today's guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at MozCon Local, outlines a foolproof way to discover all your NAP variations to prepare for proper citation building.

The Brand Halo Effect: Does Brand Awareness Impact Organic Search Rankings?

How much weight does brand carry in the SERPs? It might be more than you think.

The Brand as Publisher Masterplan - Reinventing Content Marketing for the Next Decade

Content marketing is big business, but are brands taking it far enough? Here Simon Penson argues that Brand as Publisher is the next step.

How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand

Content is meant to support your marketing efforts; it shouldn't define them. Ronell Smith talks about the goals you shouldn't be setting for your content marketing efforts, the ones you should focus on, and the best ways to get started on the road to brand loyalty.

10 Simple Steps for Creating a Blog Your Readers Will Adore

The keys to making your blog a success is knowing who'll be reading it and what they desire in the way of content.

How & Why to Build a Basic Gantt Chart for Almost Any Project

If you're not using Gantt charts to frame your projects, now's the perfect time to start. A relatively easy way to boost team collaboration and help you win clients, using Gantt charts in your projects is actually far simpler than many people think.

How Google's AMP Will Influence Your Online Marketing

Accelerated Mobile Pages are a big new change in mobile search. Get the low-down on just how they may positively and negatively affect your online marketing practices.

Here’s How to Combine Storytelling and Data to Produce Persuasive Content

Ever thought about what really sticks out in your audience's minds? Hint: it's not the hard facts alone. Combining data and storytelling can make your brand's content stick out in a meaningful way; Nichole DeMeré shows you how in today's post.

The App Store Optimization Checklist: Top 10 Tips

The world is going mobile, and those apps ahead of the curve in ASO and app indexing trends will be those that nab market share from traditionally web-dominated search results. Ashley Sefferman will help you get ahead of the pack with these 10 awesome tips to check off your app optimization list.

What I Learned at #SearchFest 2016 Will Make Me a Better Marketer

Did you miss SearchFest 2016? Lucky for you, Jen Lopez is here to distill her experience at the conference, outlining the top takeaways from the talks she attended — from the importance of ranking #0 to exploring the idea of kaizen-style marketing.

Case Study: Here’s How Moving to Responsive Design Website Helped Our Brand

Creating a mobile-friendly website can have a dramatic impact on your brand's bottom line, increasing conversions and overall revenue in the process.

Using Related Topics and Semantically Connected Keywords in Your SEO

Back in February, we explored balancing keyword targeting with concept targeting. This time around we're looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In today's Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research.