The Moz Blog

An Open-Source Tool for Checking rel-alternate-hreflang Annotations

With the increasing number of SEO directives and annotations available, and the ever-changing guidelines around how to deploy them, it is important to automate whatever areas possible. In this blog post I'm going to share an open source Python library which makes it easy to read the hreflang entries from a page and identify errors with them.

UX, Content Quality, and SEO

The experience your users have on your site has a very real impact on your ability to rank in the SERPs. In today's second episode of Whiteboard Friday, Eric Enge illustrates that important connection.

Becoming Better SEO Scientists

Marketers often claim to deal with various aspects of science, but often do so without the rigor of the scientific method. In today's Whiteboard Friday, Mark Traphagen shows us all how to be better scientists in our daily work.

Google’s Direct Answers: How to Keep Visitors Coming to Your Site

Have you considered how to make Google's Direct Answers Box work for your website? It begins with a few simple tweaks.

8 Ways Content Marketers Can Hack Facebook Multi-Product Ads

A new ad format offered by Facebook can be tweaked to display your content in innovative ways.

The Meta Referrer Tag: An Advancement for SEO and the Internet

The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. Sadly, HTTPS also has its downsides, including the loss of referral information. Enter the meta referrer tag.

The Importance of Being Different: Creating a Competitive Advantage With Your USP

"The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before." The amount of marketing knowledge that can be taken from this one simple statement is astounding. Heed the words, stand out from the crowd, and you will have success.

Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume

What do you do if the keywords you'd like to target hardly get any search volume? There's one extra step for that type of organization to create demand, and in today's Whiteboard Friday, Rand explains what that is.

5 Actionable Analytics Reports for Internal Site Search

By mining your internal site search data, you can likely uncover some nuggets that'll greatly improve your website's user experience and conversions.

Big Data, Big Problems: 4 Major Link Indexes Compared

Size isn't all that matters when it comes to measuring links, how proportional the whole link graph is to Google's is essential. So, how good is your data?

Advanced Local SEO Competition Analysis

Competition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game.

How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings

The amount of data Google has about our habits on the web is absolutely astounding. In today's Whiteboard Friday, Rand explores the implications of a recent patent, offering views into how they might be using that data.