The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Can You Rank in Google Without Links? New Data Says Slim Chance
For years, we've heard the drumbeat that marketers should stop focusing on links. While it's certainly true that marketers should avoid manipulative link building, the popular narrative would have us believe that external links aren't important in Google's ranking algorithms, and that link building can be safely ignored. Is there any truth to this? Does data support the notion that you can successfully rank in Google search results without links?
Study: 300 Google Sitelinks Search Boxes - Triggers and Trip-Ups Analyzed
This recent study unravels some of the mystery behind the sitelinks searchbox and shines a light on some areas website owners can exploit for possible success.
How to Choose a PPC Agency
Many marketers are looking deeper into PPC, but are struggling with how to find the best help. Many end up with agencies that aren't a good fit for their organizations. This post helps make sure you're keeping the right things in mind.
Why We Can't Do Keyword Research Like It's 2010
From selection to the actual research, keywords simply aren't the same beast they were five years ago. In today's Whiteboard Friday, Rand shows you how to do keyword research in 2015, ensuring you don't harm your site with obsolete tactics.
Your Daily SEO Fix: Week 4
Here's the fourth round-up of our 1-2 minute video tutorials to help you get the most out of Moz's tools. Welcome back to your Daily SEO Fix!Level Up Your SEO Skills With Our Free Training
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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8 Ways to Significantly Increase Blog Engagement
Looking for ways to increase engagement on your blog post? Some of the best ideas could be right under your nose.
Eliminate Duplicate Content in Faceted Navigation with Ajax/JSON/JQuery
Page tags like rel=canonical and noindex are powerful, but each has limitations. In some cases, Ajax-based solutions are a better solution.
5 Spreadsheet Tips for Manual Link Audits
Over the years I have learned a few tricks and formulas that have helped me audit links in Excel. In this article, I will share several of these with you.
How to Get Hands-On with Web Data for SEO
The Web is a vast trove of date, much of it simply waiting to be explored and used to benefit your brand. It's far simpler than you think.
Should I Use Relative or Absolute URLs?
Should we use relative or absolute URLs on our sites? It's a simple question with a nuanced answer, and in today's Whiteboard Friday, Ruth Burr Reedy guides us through.