The Moz Blog

The Incredible Shrinking SERP - 2015 Edition

First, there were 10 results, then sometimes 7, and now as few as 4. In the past year, Google has changed the page-1 landscape entirely, and we barely noticed.

Use the Google PageSpeed Module to Dramatically Increase the Speed of Your Website

A fast website is no longer a luxury; it an expectation from site visitors and search engines. Google's PageSpeed Module can give you a leg up in creating a better user experience.

Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content

In this post, Simon details a new content process designed to take advantage of the trend toward long-tail keywords by tying your content to more specific search opportunities.

Check Your Local Business Listings in the UK

One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz Local expand to countries outside the U.S. Today I'm pleased to announce that we’re embarking on our journey to global expansion with support for U.K. business listing searches in our Check Listing tool.

9 Things You Need to Know About Google's Mobile-Friendly Update

My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.

Understanding and Applying Moz's Spam Score Metric

Since releasing the Spam Score feature in Open Site Explorer this week, a number of questions have come up about what it is and how to use it. In today's Whiteboard Friday, Rand takes the opportunity to clarify the answers to those questions.

Dead Simple Tips For Measuring Only What Matters

It's true that what gets measured, gets managed. But not everything needs to be managed. These tips make sure you only measure what matters.

It's Your Turn: Now Accepting Community Speaker Pitches for MozCon 2015

Pitches are now open for MozCon 2015 community speakers. You have until Sunday, April 12, 2015.

Spam Score: Moz's New Metric to Measure Penalization Risk

Moz's Spam Score metric helps quantify the relative risk of penalization/banning by search engines using a series of correlated flags. This post helps explain where you can find Spam Score, how to use it, and the R&D behind its development.

Music SEO - 7 Lessons in Brand Optimization for 2015

For B2B or ecommerce, people often discover your brand with commercial queries like "dining room lamps" or an informational search like "how to fix a dishwasher". Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search.

What Does an SEO Do In Their Day-to-Day Work

There's far more to SEO than an initial audit and fix for a site. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines.

14 Smart Ways to Find Any Email Address in 10 Minutes or Less

Content promotion and amplification are the lifeblood of content marketing, and it all starts with outreach. Don't allow the lack of an email address to hold back your outreach efforts.