The Moz Blog

Setting Up 4 Key Customer Loyalty Metrics in Google Analytics

Learn how to track four of the most valuable customer loyalty metrics using nothing but your wits and Google Analytics.

8 Ways to Use Email Alerts to Boost SEO

Email alerts can show you the freshest link building and relationship-building opportunities. In today's Whiteboard Friday, Rand offers eight specific types of alerts that you can set up to improve your SEO.

Google Announces the End of Author Photos in Search: What You Should Know

Many of us have been constantly advising webmasters to connect their content writers with Google authorship, and it came as a shock when John Mueller announced Google will soon drop authorship photos from regular search results. Let's examine what this means.

Screen Size Matters: Adapting Content Strategy for Multiple Devices

Creating a content strategy can be a complex process, especially when you throw multi-device consumption into the mix. Here we look at how you can create the perfect process for getting it right every time.

Is Your Content Credible Enough to Share?

People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.

Quintessential Seattle Places to Visit During #MozCon 2014

As MozCon 2014 approaches, we've put together another list of amazing places, some special discounts, and a slew of activities that you can enjoy in Seattle.

What Can Mid-Century Design Teach You About User Experience?

Verner Panton, a design revolutionary once said, "You sit more comfortably on colours you like." A statement that seems to disregard logic, and focus strictly on the intangible relationships which dictate preferences. So what does this statement say about design and more importantly how can YOU apply this to your online marketing strategies?

Tips and Tactics for Amplifying Your Content

Content marketing should never be approached with a "set it and forget it" mentality. It needs to be structured and shared in the right ways, and in today's Whiteboard Friday, the folks from Add3 are here to show you what that means.

What Content Marketers and Journalists Need to Learn from Each Other

Journalists spend their entire careers becoming master storytellers with impeccable integrity. Content marketers are striving to earn the trust and respect of their audiences. It's high time they shared the tricks of their trades.

The Guide to Creating a Great Kickstarter Video

If you’re planning to crowdfund a project (through Kickstarter, for example), few things will give you a leg up like creating a solid video to explain and pitch your idea.

Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook

Lead Generation Cards allow businesses to collect email addresses directly from their Twitter followers. In this post, Twitter's head of SMB marketing tells us about the tricks her team has learned to get the most out of using those cards.

Feeding the Hummingbird: Structured Markup Isn't the Only Way to Talk to Google

Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let's explore why this isn't true.