The Moz Blog

Link Audit Guide for Effective Link Removals & Risk Mitigation

This step-by-step guide aims to help users with the link auditing process relying on own judgment, without blindly relying on automation. Because links are still a very important ranking factor, link audits should be carried out by experienced link auditors rather than third party automated services. A flawed link audit can have detrimental implications.

The Panda Patent: Brand Mentions Are the Future of Link Building

If a recently filed patent is any clue, Google is now working on major algorithmic changes to measure authority outside of followed links. Find out more about how brand mentions play an increasingly important part in that mix.

The Advertiser's Guide To Surviving Reddit

If you've so far neglected the advertising and marketing opportunities on Reddit, you're not alone. Reddit ads can be a tough nut to crack, but handled correctly it can become your secret weapon, and I'm here to show you how.

The Greatest Misconception in Content Marketing

Great content certainly helps business, but it isn't as simple as "publish, share, convert new customers." In today's Whiteboard Friday, Rand explains what's really going on.

2014 Inbound Marketing Trends

It's no secret that 2014 holds several promising opportunities for inbound marketers, as the industry is projected to see a lot of continued growth aided by increased budgets. According to the Moz Industry Survey, there are a few shifts in demand for certain marketing activities; are you spending your time where it matters most?

Spotlight on Content Curation: Best Practices, Tools and How to Do It Right

It’s understandable if you feel that all this sounds tiring and overwhelming when done manually, but fortunately there are apps and tools to make content curation a breeze.

Penguin Penalties: Do Webmasters Respond the Way They Should?

How do webmasters really respond to a Google update? Does Google really just penalize sites to encourage AdWords adoption? We unravel the assumptions with historical data to show you how the community-at-large is impacted by a Penguin update.

Starting Over, Part 2: Launch

After months of building and planning, it's understandable to want to finally pull the trigger, but launch is important and rushing it can delay real success. This is the story of how I got Minimal Talent off the ground.

Building a Brand Online: The Golden Age of Digital

As digital marketers, our focus on analytics has served us well in driving direct, measurable sales. As the dominant form of brand marketing, TV, faces disruptive technology and business models, digital marketers have an opportunity to grow their influence and impact. In total, this is an opportunity worth tens of billions of dollars a year.

Case Study: 5 Steps to Create a Killer Content Marketing Strategy

You need to create content that's unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics.

6 Changes We Always Thought Google Would Make to SEO that They Haven't Yet

Sometimes it seems clear that Google is headed in a certain direction, but we never really see a move materialize. In today's Whiteboard Friday, Rand explores six of these areas, and we're looking forward to your thoughts in the comments.

The Holy Grail Of Building Communities: Developing A Strong Sense of Community

The way we're approaching online communities is backwards. If we want to significantly increase the size and level of activity of our communities we need to cultivate a strong sense of community. Richard Millington, founder of FeverBee, will show you can use proven social science to build bigger, better, and more active communities.