The Moz Blog

Why Every Business Should Spend at Least $1 per Day on Facebook Ads

For the last three years I've constantly recommended Facebook ads. I recommend them to both B2C and B2B businesses. I recommend them to local theaters and comedians here in Charleston, SC. I recommend them to everyone who wants to grow awareness about anything they're doing. Here's why.

Why Your Brand Shouldn't Fear Assigning Authorship

Developing employees as trusted authorities in your industry via their content can have great benefits for your brand. So why do so many brands fear doing it?

Google Analytics Checklist for New Projects

Whether you're setting Google Analytics up on a site for the first time or checking a client's existing implementation, there are quite a few standards to remember. This post offers a simple checklist for doing the job right.

Ecommerce SEO: Creating Collections Based On Searches

Your shoppers deserve more. They can benefit from an experience, a human touch, and the feeling of knowing they're about to purchase from one of the most passionate retailers around. This is where every eCommerce site, despite budget, size, and existing brand recognition, have an opportunity to continually grow.

The Best Way to Suck at Marketing

Customers are people, not transactions, and we should all treat them accordingly. In today's Whiteboard Friday, Rand details the problem and what we can do to solve it.

Social Engagement Metrics That Matter - Measuring, Tracking, and Reporting FTW

Let's be real here, measuring your social efforts is a pain in the butt. It's simple to track followers and see which platforms send you traffic, but how do you know that you're meeting your goals?

How Your Salary Compares to Online Marketers Across the World

A short time ago, Moz released the 2014 Industry Survey results. We collected data from over 3700 marketers spanning over 80 countries around the globe. We were able to slice the data many different ways to gain insight into the demographics, tools and tactics of online marketers living everywhere. One popular data point we wanted to examine is the changing salaries of online marketers. Here, we present the results.

Introducing the New MozPlex

Moz has moved, and we invite you all to check out the new MozPlex!

How I Learned to Stop Worrying and Love the Nofollow

Never fear the nofollow. Here's a breakdown on why this once-cursed link type should now be a part of your overall online marketing strategy.

Overcoming a rebrand: SEO (Search Engine Opportunities)

Last summer, our digital agency underwent a full rebrand. From our name and visual language to an office move and a change in staff; we had a pretty big shake up.

The Death of Keyword Ranking Reports? 10 Superior SEO Stats

We all look at keyword rankings, but is it still a useful metric to report? In this week's Whiteboard Friday, Cyrus Shepard discusses how changes in search have made individual keyword rankings a shaky metric at best, and he presents 10 needle-moving numbers to measure and report instead.

75 Content Starters for Any Industry

Suffering from blank page anxiety? Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you. Realize that you can create exceptional content with what you already have at hand.