The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Why Guest Posting and Blogging is a Slippery Slope
It takes quite a bit of effort to create genuinely high-quality guest posts, and many marketers are tempted to find ways to automate the process. In today's Whiteboard Friday, Rand clears up some misconceptions that can lead marketers down that slippery slope.
Revenue Paralysis: The Cost of Website Ignorance
Many times as business owners and marketers we are so consumed with making the biggest impact on to the bottom line that we forget to take care of the very foundation our marketing is built upon. We want our website bigger and better than the competition. We are in an endless race of optimizing content, link bait campaigns, content additions, consolidating sections of the website, and k...
My Final Post as CEO: Sarah Bird Has the Conn
If you haven't already heard, we have some big news to share: I'm officially handing over the reins as CEO, and am thrilled to welcome our President and COO Sarah Bird into the role. I sat down with Sarah for a conversation about our memories from working together these past seven years and our plans for the future at Moz.
The Power of Authors and Content for Link Building
Traditional guest blogging campaigns start by finding websites on which they'd like to post. To build better links, I'd suggest turning that around, and focusing first on finding the right authors and influencers.
How to Create a Prioritized SEO Action Plan
One of the best ways to be an effective consultant is to make your recommendations as actionable as possible. But a full SEO review often raises a LOT of potential issues and their solutions, which can be intimidating to clients. Clients and managers will be much more likely to implement your recommendations if you propose clear, concrete action plans that prioritize steps based on expected cost and benefit.Level Up Your SEO Skills With Our Free Training
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My Client Won't Do
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us. In today's Whiteboard Friday, Wil Reynolds offers up a boatload of techniques and tools to win their favor and support without lots of resources.
Insights into Marketing Age-Restricted Videos on YouTube
We were lucky enough to have an interesting - and somewhat different - client for whom we could test a YouTube promotion. Though YouTube is a giant of the web world and video marketing is a massive goldmine of audience potential, few people talk about marketing through the video platform and even fewer mention adult marketing. I convinced them to let me write it up and share it.
Google's December Authorship Shake-up
Before the holidays, we spotted a significant drop-off (roughly 15%) in searches display authorship. I take a deep dive into that data, including 30- and 60-day views, an analysis of authorship counts, and queries that lost out.
Storytelling Through Data: A New Inbound Marketing & SEO Report Structure
No matter what business you are in, it's a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial to maintaining the health of the long term relationship.
Keywords to Concepts: The Lazy Web Marketer's Guide to Smart Keyword Research
Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter. Nothing could be further from the truth. The trick today is turning those keywords into concepts.