The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Investing in Non-Measurable Serendipitous Marketing
Not all marketing efforts can be measured, and the most outsized returns can come from the sources you least expect. In today's Whiteboard Friday, Rand explains why it's important to invest some of your effort in that serendipity.
New Moz-Builtwith Study Examines Big Website Tech and Google Rankings
BuiltWith has cataloged over 5,000 different website technologies on over 190 million sites. Like BuiltWith, Moz also has a lot of data. Every two years, we run a Search Engine Ranking Factors study where we examine over 180,000 websites in order to better understand how they rank in Google's search results. We thought, "Wouldn't it be fun to combine the two data sets?" We wanted to find out what technologies websites were using, and also see if those technologies correlated with Google rankings.
Our Forgotten Friend, The Meta Description
The transition from early noughties SEO to today's SEO is akin to going from an early Nokia to the latest iPhone in no time at all. The industry is growing up, changing VERY fast and is getting a lot more complex. Was there really a time before the nofollow tag? With all this change, no wonder the once mighty meta description feels a little forgotten.
11 Marketing Survival Lessons Learned from Accidentally Enraging an Island City-State
600,000 unique visitors flooded in to read the post and half of them were not happy with me. This post outlines the 11 most important marketing lessons I learned from accidentally enraging a good portion of the island of Singapore.
How to Build Your Own Mass Keyword Difficulty Tool
Combining a few readily available tools in creative ways can give you everything you need to measure basic ranking difficulty for any number of keywords. This post shows you how.Level Up Your SEO Skills With Our Free Training
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Panic Stations! A Case Study on How to Handle an Important Page Disappearing from Google
A client's homepage had mysteriously vanished from Google's index overnight, taking with it a lot of page one rankings. This post runs through the steps that I took to resolve the issue. I acted methodically yet swiftly, and in doing so managed to get the homepage back in Google's index (along with its former rankings) in less than 12 hours.
Treat Your Channels like a Soccer Team
Different marketing channels play different roles, and just as you wouldn't build a soccer team with only goal-scoring strikers, you shouldn't build a suite of marketing channels that focus solely on conversions.
Kyle Rush Reveals How the Obama Campaign Broke Every Online Fundraising Record: Free #MozCon Video
Watch Kyle Rush's full-length MozCon 2013 presentation for free on the conversion rate optimization and a/b testing that he did for Obama for America.
How to Calculate Share of Voice for Organic Search
In today’s post, I am going to be tackling a classic marketing measurement: share of voice. Share of voice is a way of measuring an amount of advertising presence or strength for a particular brand or product, or essentially: how much is our brand or product talked about compared to our competitors? The beauty of the internet is that we have a way of measuring how much we are being talked about, or what percentage of our audience’s attention we have.
Checkout Page Optimization: Just Follow the F.A.C.T.S.
Your checkout page is one of the most important places to optimize for conversion. By spending time in five particular areas, you can make sure to minimize the number of abandoned shopping carts you see.