The Moz Blog

Heart to Heart About Link Building

Best practices in link building change as often as Google's algorithm. In today's Whiteboard Friday, Michael King walks us through a list of tactics we should (and a few we shouldn't) be using.

9 Experts and a Summary: What Makes an Ideal SEO Employee?

What do the best and brightest SEOs in the US and the UK look for when they are hiring? Read on to find out. Take note: Their answers may surprise you.

Mobile App Marketing, App Retention, and Building Real Customer Relationships

Your customers are using mobile devices more than ever. Someone who downloads your app, though, isn't much help if they uninstall it shortly thereafter. It's time for a focus on mobile retention.

5 Data Insights into the Headlines Readers Click

A new Conductor study dove into just what it is about headlines that really resonates with readers: a clear indication of what they can take away from the articles. In this post, Conductor's director of research details how they arrived at that conclusion.

How To Use Twitter Data for Really Targeted Outreach

At this year's MozCon, I explained that with the help of a few tools, you can leverage Twitter and Excel to give you a detailed breakdown of the content your target audience is sharing. Here's how.

How to Grow: 21 Tactics to Acquire Customers

Startups don't often have large marketing budgets, but that shouldn't stand in the way of their growth. After working at four of them, I've compiled a list of tactics that can expedite growth in creative ways.

7 Reasons to Remove "Link Building" from Our Vocabulary

It may seem insane to many in the industry to speak of discarding "link building" as an action, goal, or job description; but after years of consulting, dozens of penalty-related questions in Moz’s Q&A, and careful consideration, I am convinced that the idea of "building links" has been heartbreakingly detrimental to our industry and many site owners. I will argue that everyone — marketers and SEOs included — would be better off if we stopped talking about building links altogether.

Why You Might Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content

Focusing on links, targeting, and great content can vastly improve your search rankings, so why do we sometimes see Google favoring pages that lack those qualities? In today's Whiteboard Friday, Rand walks through several possible explanations.

Link Building Survey 2013 - The Results [INFOGRAPHIC]

Many of us faced a challenging 2012, and 2013 has been no different. We created a survey to really capture the current market sentiment and better understand how industry peers are faring. This post walks you through the infographic we created from the results.

2013 Search Engine Ranking Factors

The results are in! Come check out Moz's 2013 Ranking Factors as Matt Peters presents a preview of the results from the survey and correlation study.

SEO Ranking Factor #1 is Satisfaction

Search engines call it different things, but we know they both measure and reward satisfaction in very significant ways. In fact, I highly suspect satisfaction is one of Google's most important metrics used to judge the performance of its own search results. Knowing how this works can help our own SEO.

Changes and Trends in Social Media in 2013 - It's Evolving Every Day!

It's no surprise that Social Media is constantly changing and growing to match new technology trends. This post outlines some of the changes we've seen to the major social networks this year.