The Moz Blog

How Processing Fluency Impacts Web Marketing

Things which are easier for us to digest are more credible, and more likely to induce action. In today's Whiteboard Friday, Rand dives into how processing fluency impacts web marketing and customer decisions.

SEO Tactics Die, But SEO Never Will

SEO has died a thousand deaths, but somehow it never seems to take. This is a post about why I think we underestimate what search is, and how SEO will continue to evolve long into our future.

Content Strategy: You're Doing it Wrong!

We’ve all seen graphics like the one below telling us that we need to have a “content strategy” that leverages social, keyword research, voice definition, blah blah blah! What I hear very little about is how to use content to help drive sales (is that a dirty word?) Many people do not realize that there are ways to use content to help give us information about those...

Determining Relevance: How Similarity Is Scored

Today's web search engines have sophisticated ways of measuring whether a web page is related to a given query, based on decades of research in Information Retrieval. Join me as I explore the inner workings of a search engine's relevance engine and explain what it means for SEOs.

Why You Should Spend Less On Advertising and More On Content

As brands engage in more two-way conversations with consumers, marketers need to recognize customers are expecting more from them than a product and its packaging. Consumers want brands that understand them and help them with questions they find difficult to answer. One-way advertising struggles to deliver on that front.

The Gap Method - Processizing Keyword Gap Research and Anchor Text Distribution

I have various things I’ve turned into processes here in-house at my company, but today I’m going to talk about my favorite process - the Gap Method. This is the one I use to find keywords driving traffic to the “wrong” content and to identify links and anchor text to push out to our partners.

I Think I Might Have Been Wrong About Voice Search

I roundly mocked voice search for such a long time, but I think I might have been wrong. I thought that looking stupid and being unable to easily correct your search would make it useless, and that even if it became useful, it wouldn't affect us as marketers. I now think both parts might be wrong. Here's why.

How Business Listings Are Made

As a local business owner, it's important for your business to be listed correctly in Google's search results. In this week's edition of Local Whiteboard Friday, David Mihm sheds some light on the complicated process that Google uses to create its business listings.

How to Build Links to Your Blog - A Case Study

After a month or so of development, my site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog's success. This is when I began developing my link building strategy and, after trialing out some very successful approaches, I've decided to now share my link building tactics with you all.

Cheers to Building Brand Personality [whiteboard]

What makes some brands simply average and others extraordinary? Why do some brands instantly stick in your mind and others draw a blank? Although there are a handful of factors that contribute to an extraordinary brand, there is one that is absolutely critical; humanizing your brand through building brand personality.

#MozCon Speaker Interview: Karen McGrane

MozCon 2013 speaker, Karen McGrane, talks about her love of mobile design, computer history, and artichokes. Join us to see her speak about "The Mobile Content Mandate" at MozCon.

A Universe of Graphs

Sometimes, we have to look at things from far away to really understand them. In today's post, we look at the web and the universe at large, and realize that these two mysteries may have more in common than we think.