The Moz Blog

Decoding Google's Referral String (or, how I surviVED Secure Search)

With initiatives like Google Secure Search, Universal Search, and Knowledge Graph, it's becoming increasingly difficult for marketers to figure out how and why they receive Google referrals. It's time to reclaim your data by analyzing the VED paramater to make sense of the black hole (not provided) has left in Google referral traffic.

The 3 Steps for Success in a Multi-device Search World

We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great opportunity. Follow these steps to close the gap and connect with your audience, no matter what device they're searching from.

APIs for Data-Driven Marketers

Data is everywhere, if you know how to access it. APIs (Application Programming Interfaces) are a powerful tool for data-driven content marketers, and this post is both an overview and mini-directory of the API world.

Mozscape API Wiki Update

The Mozscape documentation just got a fresh update! We incorporated your feedback from help tickets and forums to make Mozscape easier for new users to learn, and more functional experienced users to reference. Check it out now!

Site Audits: Deliverables, Follow Up, and Implementation

You could offer the best SEO recommendations in the world, but if your advice is not presented and communicated in the right way, your hard work may not pay off. In today's post, learn what makes the difference between a site audit being left on the shelf, compared to a document that can potentially turn a business around.

Mozscape's Second May 2013 Index Is Live!

Holy smokes, another May index is now live! Check out the fresh, new data in all of your favorite apps, including Open Site Explorer, the Mozbar, your PRO campaigns, and the Mozscape API.

Google Alerts VS Mention VS Talkwalker

This is a detailed comparison of Google Alerts VS Talkwalker VS Mention. The analyses was performed on three key points: Amount of Alerts delivered, Quality of the Alerts and Speed of Delivery.

Building a Freelance Link Building Team

Need help link building, but can’t afford to hire an agency or a full-time employee? There are some great resources out there that can connect you with qualified freelancers to help you meet your goals. The trick is knowing what to look for in freelance SEO help.

#MozCon 2013 Agenda

The full MozCon agenda is here! Join us July 8th-10th for an out-of-this-world experience with three amazing days of inbound marketing brilliance.

How My Mom Thinks Search Engines Work

For those of you who have been doing SEO for awhile now, think back to when you first started pitching ideas to bosses, client lists, or other members of your marketing team. If you remember a few blank stares and responses like, "Don't most people just search for our brand name if they want to shop on our site?" you're not alone. In today's post, Rob Toledo explains why it's important to remove yourself from the technical powers of SEO and have an occasional conversation with someone from the 99% of search engine users who have minimal understanding of “under the hood” mechanics on results pages.

Content Isn't King. Trust Is King.

From enterprise to small businesses, content marketing is one of the best ways to build trust with prospective customers. It's safe to say that trust building has replaced content as "king" when it comes to content marketing success. Here are ten stellar tips to help you succeed in boosting your customers' trust through content.

Using Trello For SEO Success

Great tips for using Trello to manage your SEO and PPC projects, complete with sample boards for you to use.