The Moz Blog

Competitor Research In An Inbound Marketing World

As more marketers are shifting from strict SEO to inbound marketing, competitor analysis is changing. In today's post, John Doherty touches on a few key areas of inbound marketing where you should revisit your competitor analysis to yield larger returns.

Fixing the Broken Culture of SEO Metrics

SEO is evolving, and the metrics we currently use to gauge success are broken when it comes to the broader ideals of inbound marketing. In today's Whiteboard Friday, Rand talks about what we can do to offer a more holistic and strategic approach to success metrics that our clients can get behind.

Dusting The Website For Spring: Optimization and SEO Cleaning

Spring is here, so why not put some spring cleaning actions through on your website? With that said, let's get straight to the action items. Below is a list of many things you can look for on your site to adjust, add, or remove.

Machine Learning and Link Spam: My Brush With Insanity

Using machine learning to combat dirty link profiles can save hours of time and countless dollars spent on hand-checking web pages. In today's post, Ian Lurie walks us through a tale of successfully implementing machine learning, one step at a time.

Transmedia Storytelling: Building Worlds For and With Fans

Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process? Transmedia Storytelling is here to save the day!

April Mozscape Index Is Live

We're happy to announce that we've released a brand new Mozscape index for April! You can find fresh, new data across all of our apps, including Open Site Explorer, the Mozbar, your PRO campaigns, and the Mozscape API.

Measuring and Increasing the ROI of Your Content Resources

Do you want to know the value of your content? In today's post, Mike Pantoliano shares his tips for calculating the real ROI of your content strategy and marketing efforts.

Using Analytics To Grow Blog Traffic And Improve Your Link Building

Any good blogger with a relatively new blog should already be doing a couple of things. Firstly, you should be writing excellent content (old news I know), and secondly you should be promoting your content and your brand all over the place. What follows is a quick look at how we at ThinkTraffic are growing our blog traffic and also how we are using Analytics to make our efforts more effective.

Keyword-Driven Personas

As inbound marketing continues to gain traction, it's time to start building your keywords into the bones of your site, rather than adding them once your site is already completely mapped out. Our Lead SEO, Ruth Burr, talks about using keywords to drive personas and, ultimately, your site mapping process.

3 Reputation Management Cases You Don't Want to Miss

Whatever services you provide, whether it be pizzas or hosting services, you should learn how to communicate with your audience, build up a positive image and react to negative reviews and comments of unsatisfied customers (or probably evil competitors!). This post focuses on some recent online reputation management tactics that can be useful for any website.

The Difference Between Penguin and an Unnatural Links Penalty (and some info on Panda too)

Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone! I have spent a good amount of time answering questions and learning from others in the SEOmoz Q&A and I see a lot of site owners and even SEOs who are unsure about the answers to these questions.

Rel=Confused? Answers to Your Rel=Canonical Questions

In light of Google's recent post on common rel=canonical mistakes, I explore the most commonly asked questions we get in Q&A regarding canonicalization.