The Moz Blog

Using Followerwonk to Grow Your Twitter Account

In this week's Whiteboard Friday, Rand speaks about using our Followerwonk tool to grow your Twitter account.

Where Are My Rankings?

The Riak nodes holding all of our rankings data had some issues that impacted the customer experience of rankings-data-related features. Here's the information on what happened and the steps we're taking to make it better now and in the future.

Ensuring Client Collaboration Through Agile Marketing

I'm probably a little late for the agile marketing train. It's only in the past few weeks that I've been reading everything I can about the concept, and I've been wor...

Wednesday Webinar Series

The Help Team is proud to announce a new weekly webinar series just for our community members: Wednesday Webinars!

When NOT to use an Infographic: 6 Examples

Although I run an agency focused on designing eye-catching infographics, sometimes this is not best solution for a client’s needs. I wanted to share four situations in which infographics should probably not be used or don’t provide a good return on investment (ROI) for the client.

7 Alternatives to Guest Blogging

Guest blogging has become a common link building tactic. The concept is a good one. Provide a blogger with something they can use (content), and in return, they give you a link. In practice, it's not always that smooth. Good blogs get approached all the time with free content offers.

How To Get More Comments On Your Articles

Content from users can provide real value. This post will arm you with tips to help increase your user comments by more than simply "having a call to action" or "writing compelling content."

Google Penguin Anti-Spam Algorithm. Testing and Analyzing.

24th of April will be remembered by many webmasters who on that day noticed a dramatic traffic downfall by 30-70%. This was caused by the new anti-spam algorithm by Google which was mentioned by Matt Cutts in the official Google Blog for webmasters. Since then quite a bit of time has passed and statistical data, successful and unsuccessful cases, along with some answers...

Tips for Filming Whiteboard Presentations

Want to learn how Moz shoots Whiteboard Friday? Pick up some awesome tips on shooting, lighting, and editing whiteboard presentations. In this guide to filming whiteboard content you, will learn how we use lights to remove shadows, why you need a zebra for your camera, and the importance of recording isolated sound. Let’s see what you got, kid.

Restructuring Your Website and How to Minimize Traffic Loss

With a total of 21 websites in 15 languages, launching a new global web structure without losing a significant portion of traffic was always going to be a difficult task. Especially as more than 50% of total visits are from search engines. This blog post will show you two examples of how to launch a new website:

Lead from Within: 10 Strategies to Become a Successful In-House SEO

Let's start by level-setting expectations right away: this post has very little to do with actual SEO implementation. You won't find any performance tips here, analytics hacks, nor war stories with technological terrors and the people who engineer them. If that's what you're looking for, there are several...

Growing Your Audience with Random Affinities

Most of us don't get to choose what we write about. Random affinities can help keep your content fresh and, most importantly, reach your audience in more ways than ever before.