The Moz Blog

Building Awesome Relationships For Links, Likes, and Love

Link building isn't really link building. It's relationship building. Links are just the proof of the relationship, as are the tweets, likes, sales… relationship building is link building. Your social graph is your linkerati.

Uncrawled 301s - A Quick Fix for When Relaunches Go Too Well

A lot of things can go wrong when you change most of the URLs on a website with thousands or millions of pages. But this is the story of how something went a little too "right", and how it was fixed by doing something a little bit "wrong". On February, 28 2012 FreeShipping.org relaunched with a new design and updated site architecture.The site'...

Outreach Letters for Link Building [Real Examples]

Outreach letters are a primary element in any quality link building campaign: If you're not getting responses, you're not getting links. It takes a lot of trial and error to find what works, which can be difficult for new link builders. To make things easier for everyone, I wanted to give several outreach letters I use for contacting different sites.

Calling All Pinterest Users : It's Time to Start Asking Questions

In last week's article on the SEOmoz blog about Pinterest I compared the up and coming social network to the old Digg. Little did I know that with one change in the algorithm earlier today they would actually become the old Digg.

The Lowdown on Structured Data and Schema.org - Your Questions Answered!

First of all, thank you to everyone who listened in to the Microformats and Schema.org webinar with Richard Baxter and myself. If you are a PRO member and haven't had a chance to listen in, be sure to check it out! During and after the webinar we received a ton of great feedback and q...

Romanians are Smart or How to Change the Google Autocomplete Suggestions

I am a Romanian. I am proud of it, despite of what the world thinks about Romanians. What people think about Romanians could be influenced by Google. Google is a voice in the world, which influence in a positive or negative way, even if we do not like it.

Free SEO Advice & Marketing Tips for the Music Industry

Music is one of the most popular forms of entertainment and one of the most traded digital assets on the planet. Ever since Napster's debut in 1999 musicians, record labels and the RIAA have all singled out file sharing as the overwhelming source for loss of revenue in record sales. I have always wondered why they get to point all of these crazy fingers without highlighting how absolutely awful they are at marketing their products on the Internet – not to mention how little they seem to care about the revenue they lose to their own horribleness.

Illustrated Guide To Web Experiments

Web experimentation is a great tool to increase engagement and conversion rates. The primary strength of experiments is the possibility to isolate variables, and thus examine causality between different metrics such as tagline and conversion rate. &nb...

Unnatural Link Warnings and Blog Networks

Advice and Confessions from a Reformed Link Network Spammer There was only one time when link building was the easiest, least challenging part of my SEO work. I was a link network spammer, relying upon services with names like "blog networks" and "article networks." These services allow paid subscribers to post their content to a network of sites...

Building Links with Video Content

You've finally done it. You are in possession of the hottest video the internet has ever seen. It combines the incomprehensibly viral nature of Rebecca Black's vocals with the undeniable epicness of the latest Game of Thr...

Why You May Need To Hide Your Google Places Address ASAP

A major update to the Google Places Quality Guidelines. Local SEOs and local business owners - don't overlook this important change in Google's handling of go-to-client business models.

Tools and Tactics to Test Your Product/Marketing Before You Launch

It takes a lot of time to put together a marketing plan, a landing page, or even a full web app. Wouldn't it be nice to know if what you are building is going to be successful? In this week's Whiteboard Friday, we will be covering the tools and tactics that you can use to test your product before it launches. Please leave your own methods and feedback in the comments below! ...