The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Interlinking Your Sites
This week Rand dives into a topic that many of you have asked about in our Pro Q&A, “Interlinking my websites, can I do it?” As an SEO you can almost guarantee that you will be asked; “Why can’t I just buy 100 domains and link them back to my website with amazing anchor text and then conquer the world?” Rand give some helpful hints on when it is appropriate to link to your other sites and when it’s not such a great idea. After watching, please feel free to voice your option on the subject and how you deal with interlinking your websites.
Why Is Google Not Using Your Meta Description?
Sometimes, you may wonder where Google gets your search snippets. You can't always control what Google uses, but you can nudge them in the right direction.
Recommendations for Blog Commenting as a Marketing Strategy
Many of us in the web marketing space have a love/hate relationship with the practice of leveraging blog comments as a marketing strategy. On the one hand, it can bring valuable participation and content to our sites and provide an outlet for us to reach other communities and bloggers/comment-enabled communities. But, it's also an endless source of spam and low quality contributions that teeter...
Affecting The Social Graph While Focusing On Link Building
In light of Rand's post on the confirmation that Google & Bing are both peeking at social media metrics and using them to influence rankings, I decided to write a post about how I plan on solving the issue of why so many SEO practitioners have chosen n...
Whiteboard Friday Live - When Keyword Targeting Gets Tough
We'll do it live! For the first time ever, Whiteboard Friday will be broadcast live! Will Rand go crazy? Will the whiteboard fall from the wall? You'll have to tune in to find out!Level Up Your SEO Skills With Our Free Training
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My Presentation Creation Process
Last year, I created 44 unique presentations, delivered via a variety of mediums - webinars, keynotes, private presentations and conference panels. It's certainly not a skill I've perfect, but it is something I've been asked about quite a bit, so I thought I'd share my methodology and some examples in the hopes that it can help those of you who've learned to love (or at least live with) Powerpo...
How to Do SEO for Sites and Products with No Search Demand
There's SEO challenges, and then there's SEO mountains. In the world of search marketing, perhaps nothing seems more initially daunting than a site/brand/product/entity with little to no search volume. It's not commonplace, but in several sectors, particularly some sites in niche hobbies, the arts, nonprofits and startups, there can be times when what you're producing isn't something people are...
3 Ways to Avoid the First Link Counts Rule
As many tests confirmed, Google algorithm counts only the first link anchor text but during the time some cheats have been tested to get more than one anchor text. Using my seo blog (named Posizioname...
Guide to Competitive Backlink Analysis
Using link data, although it can never be perfectly accurate, allows you to take a more scientific approach to your SEO strategies. How can we leverage link data for actionable insights?
Age of Site and Old Links
Lately, we've been seeing a lot of chatter on forums about the age of domains and links. A lot of people think that, like a sagely seaman that acquires wisdom and whiskers as his years trickle away on the sea, domains and links gain value as they age. Sure, age could be a small factor, but as Rand will show you in this week's Whiteboard Friday...