The Moz Blog

What if My Competitors Point Spammy Links to My Site?

After last week's Whiteboard Friday on the penalties paid links can incur, I got several questions about whether paid/spammy links could be used as a weapon to potentially harm someone else's rankings. In this post, I'll walk through why this is rarely the case, how you can defend yourself from potential sc...

Patience is an SEO Virtue

We have all been there once or twice, maybe a few more than that even. You just launched a site or a project, and a few days pass, you login to analytics and webmaster tools to see how things are going. Nothing is there. WAIT. What?!?!?!

Statistics a Win for SEO

We recently posted correlation statistics on our blog. As we will continue to make similar statistics available, I'll discuss why correlations are interesting and refute the math behind recent criticisms.

Whiteboard Friday - We Bought Links and It Worked!!

WARNING! This week's video is pure evil! If you are faint of heart, easily disturbed, care for small children, terrified of slugs, curious about magnets, or fond of licorice, TURN BACK NOW! This video provides actual evidence that the diabolic...

Matt Cutts Movie Marathon

In 2010, Matt Cutts has released over 70 Webmaster Help videos, I watched them all, so you don't have to (although you probably should).

Linkscape Index Update: New Partnerships & API Data

Many of our keen members observed that late last week, Linkscape's index updated (this is actually our 27th index update since starting the project in 2008). This means new link data in Open Site Explorer and Linkscape Classic, as well as new metric data via the mozbar and in ...

Introducing the Beginner's Guide to SEO v2.0

Today, I am proud to announce the new and improved Beginner's Guide to SEO. This free tutorial covers everything you need to know to get started improving your search engine rankings in the major search engines. Put simply, this is the resource I would have kicked a fool in order to get my hands on when I was f...

Amazon Web Services: Clouded by Duplicate Content

At the end of last year the website I work on, LocateTV, moved into the cloud with Amazon Web Services (AWS) to take advantage of increase flexibility and reduced running costs. A while after we switched I found that Googlebot was crawling the site almost twice as much as it used to. Looking into it some more I found that Google had been crawling the site f...

Choosing the Right Keyphrases - Especially for the Smaller Sites!

Hey there folks! Today's post is a hands-on walkthrough of some of the decision making used when choosing the keyphrases to target. Producing a list of the most important terms in an industry is nice, but actually choosing the right keyphrases is essential. The post was largely created in response to a question submitted by Kien in the comments of my last post.

Whiteboard Friday - What is Working for You? with Richard Baxter

The avalanche-like flow of special guest Whiteboard Fridays continues this week with another installment featuring our beloved London SEO expert, Richard Baxter (anchor text, y'all). Last week Richard helped us all learn how to get our fresh content indexed lic...

Using White-Label Sites for SEO

First off, just to clarify, this post is a discussion about white-labeling your e-commerce business in a number of ways and the possible SEO ramifications of this, rather than white-labeling SEO services. What's all this white-labeling stuff then? A white-labeling is a site which sells your products directly but under a different domain, brand...

URL Rewrite Smack-Down: .htaccess vs. 404 Handler

The mod_rewrite engine is a popular weapon for URL rewriting and redirection, but there are times (but not all times!) when it's easier, faster, and generally mo' bettah to tackle this in your 404 handler.