The Moz Blog

True or False: Organic Traffic Converts Better than PPC

As a webmaster of a small business website, I get a lot of SEO's calling me, touting their services.One of the claims many make is that the traffic from organic searches converts better than that from PPC searches. I currently handle all of our search engine optimization as well as PPC management. Having never tested the theory, I cranked up Google Analytics and started rummaging thr...

Domain Authority - Does it Really Exist as a Ranking Factor?

Rand recently published a post discussing 17 ways a search engine values a link. His number 5 reason referred to Domain Authority and caused a little stir within the comments trail as to what Domain Authority actually meant and where the proof of its existence has been seen. The aim of my first YouMoz post is to provide an example of where ...

Free as in beer

Distilled and SEOmoz are sponsoring a LondonSEO event this Tuesday (20th October): * when: Tuesday 20th October, from 6pm * where: Crown & Sceptre pub on the corner of Great Titchfield Street and Foley Street * how much: FREE! (free entry and free beer)

An Intelligent Way to Plan Your Internal Linking Structure

1) What is the internal linking structure? - The way the pages of a website link to each other.2) Why is the internal linking structure important? To make Google understand what are the most important pages from your website. You know which the most important pages are, but does Google know? If the internal linking structure is good, a...

Whiteboard Friday - Getting Indented Listings

Wondering how to win rank and influence users? Well, if you have multiple pages from one domain ranking in the same SERP, a little bit of optimization may help you get a coveted indented listing.

Rethinking Duplicate Content

This post is about three pretty interesting things in my book; opportunities at SEOmoz, a new kind of duplicate content, and me. Despite the cleaver title, this post is not about SEO. You've been warned, OK?

Blogger Clinic: Increasing Posts-Read-per-Visit

This post helps bloggers think about techniques to increase the number posts read by each of their visitors.

4 Visual Charts on the Value of SEO Tactics

I'm in the middle of a wild 6-week stint. First Oslo for a week, then home for 4 days, then SMX East and a week in New York City. Tonight, I'm back in Seattle, but only for a few days - our SEOmoz/Distilled London semi...

Track Your MozPoints

I’m sure many of you are like me and one of the first things you do in the morning is head to SEOmoz and check out the blogs. Along with seeing the new posts, I'm also always checking out my MozPoints and watching them grow, or shrink sometimes. In one of my past ...

5 Incentives You Can Use for Online Marketing

The word 'incentive' is defined as a ‘positive motivational influence’. The purpose of this post is to explore the different kinds of user behaviour that can be encouraged with incentives. Although this will hopefully include links as a helpful byproduct, the advice focuses more on increasing user interaction and engagement.

Where in the World is SEOmoz?

We're getting close to the end of the year, which means halloween, holiday parties and spending time with the family... That is unless you're a mozzer! The fall season has hit us full swing and we're out and about speaking and attending conferences, providing training and traveling from Sweden to Mexico to Vegas baby! Check out where we'll be over the next few months and hopefully we'll see you there!

Design Trends: The Single Purpose Homepage

Single-Purpose homepage designs are on the rise. This post covers the benefits and runs through examples of successful implementations along with a discussion of potential SEO impacts.