The Moz Blog

Using Your Whole Business to Build Links

I am a big advocate of looking for ways that clients' businesses can support link acquisition. For those of you at the expert seminar this week, this fits closely with Rand's presentation on enterprise link building strategies. It became clear at the seminar that there are a lot of in-house SEOs who read SEOmoz and for you guys (or agencies working with larger clients) I think a critical success factor will be exactly this.

An Intro to VSEO (Video Search Optimization)

A while ago, i was looking into video search engine optimisation (VSEO) and what benefits it could or would bring to my customers, and after contacting a number of so called VSEO specialists, found this to be a very expensive way of marketing online. On two occasions, I was quoted in excess of $6,000 for this service, not only was this a high cost, but this was a "per month" cost with...

Keeping People Away From Your Website: A Beginner's Guide

Many of you have probably set your SEOmoz account settings such that when you comment on a blog post, we email you whenever someone adds a new comment. One thing we don't do is include the contents of the new comment in the notification email. Why not? Because then you would have less reason to click through to see the comment in its natural habitat and you'd be less likely to reply. The ...

Roundup Thursday for the Week of 8/17/08

Stories, news, and other notable items from the past week: Three star links: * Royal Pingdom shares the best interview questions from Google and Microsoft (and they throw in a cheeky IKEA interview question, too). Warning: the questions are uber-geeky and pretty quantitative/logic-heavy. * Speaking of nerd alert, here's the linear algebra behind search engines. Geez, my head hurt just typing that. * The O'Reilly Radar asks if linking to yourself is the future of the web. The post has two good recommendations for self-linkers, so be sure to check 'em out.

Everything You Never Wanted to Know About Google Maps' Parameters

This guide came around as the result of a post I previously wrote for YOUmoz, which in itself came around as a result of a night of drinking and being sent an interesting Google SERP. That post focused on the URL parameters you can feed into Google to generate SERPs.This time however I’m looking at Google Maps....

New Guide Release: The Professional's Guide to Advanced Search Operators

Ladies and gentlemen, another guide has seen the light of day! Hooray! Our newest debut is The Professional's Guide to Advanced Search Operators. Available in web and document format, this guide covers advanced searching and identifies various search operators that can help with competitive analysis, k...

Sigh... More Ignorance About SEO

As I said, blogging is light this week, but I couldn't help but notice this thread at Metafilter. How can we fight against such entrenched, misinformation and stereotypes? SEO people remind me of "weight weenies" in the bicycle world. Instead ...

Trademark SEO Update: Jason Gambert Loses Two Motions and Must Ask Permission Before Filing Any More Motions

May It Please the Mozzers, I have an update on the Jason Gambert Saga. For those of you wanting a refresher, please see my first post on the internet marketer trying to trademark "SEO" and ...

Question for the Moz Community - SEOmoz's Twitter Account

Disclaimer: This post doesn’t include any information about SEO. If you are looking for SEO related content, please read the normal search related posts on this blog. The SEOmoz community has always been a fundamental driving force behind this company. All of you provide the motivation to keep us working and the guidance to keep us on the right track. When asked why I like my ...

Learning SEO: A List of SEO Audio

I've complied a list of audio that will help you learn SEO, ranging from Interviews to Tips and Secrets. Listen to this SEO audio and become an expert in minutes.

Roundup Thursday for the Week of 8/10/08

Stories, news, and other notable items from the past week: Three star links: * Soxialize came out with Tweet Pro, a service that allows you to quickly and easily find Twitter users who share your same interest by searching through posted messages and profiles using keywords you enter. * Richard Baxter teaches us how to create a new page template in Wordpress for social media targeting. Lately he's been providing some solid tips and posts on his blog, so check it out if you haven't already.

Headsmacking Tip #5 - Link Building Through Conservation

This tip is probably one of the simplest ways to gain links through conservation. A lot of SEO advice talks about double-checking links that point to 404 pages, as these are lost potential. If a link points to a page that doesn't resolve, it's generally accepted wisdom that the engines won't give any benefit to the domain or any particular page. Certainly, with something around ...