The Moz Blog

Why does Google hate me?

Well, not me specifically - but my MySpace page.A few months back I googled the title of my MySpace page. Just out of curiosity. Surprisingly I was in the #1 position. I say it was surprising because the title of the page is "Unattached and Unavailable". Those are two common words that actually appear often enough online that you wouldn't thin...

Identifying & Calling out Web Spam on Search Engine Blogs

Search engines reps have been calling out web spam individually on their sites for some time. Tim Converse used to do it. Matt Cutts has done it plenty of ...

SMX Seattle - Addressing Clicks, Cliques & Clicktastrophes

This morning I spent a half hour interviewing Danny Sullivan about the upcoming Search Marketing Expo in Seattle on June 4 and 5. We hashed through quite a bit of material and I learned a great deal about what the goals of the conference will be, who the target audience is and why there are so many changes from his successful SES conf...

New Illustrated Guide to Search Friendliness and - Shock, Shock! Ads on SEOmoz

Today I'm very proud to announce that the Illustrated Guide to Search Friendliness is finally complete. I've personally been working on it for over a month - completely writing it from scratch and doing all the designs and illustrations, too. I'm incredibly happy with the results, and I think you will be, too. This guide is, in my opinion, one of the most valuable documents SEOmoz has ever prod...

Web Design Survey from AListApart... Should SEOmoz Do Likewise?

Yesterday, one of the most popular web design portals, AListApart, unveiled their latest project - a survey for web designers and developers. Here's their pitch: People who make websites have been at it for more than a dozen years, yet almost nothing is known, statistically, about our profession. Who are we? Where do we live? What are ou...

And the Winner of the Greatest Living American Challenge Is...

Thanks a lot, Rand. Your "Make Stephen Colbert the Greatest Living American" contest resulted in over 150 comments and nearly 50 submissions. I had to spend nearly a week toiling over each link in order to crown the winner. (Okay, I spent about twenty minutes going through them,...

Rebecca and Jane on WebProNews

While Rebecca and I were in New York this past week, we sat down with Michael McDonald of WebProNews to discuss some social media issues. While Rebecca is upset that she has a large strand of hair partially covering her face, and I'm amused at the awful look on my face in the embedded player, we didn't come across too badly on the film so we decided to post it here.

Stay In and Read this Weekend; There's a Ton of Great Stuff

There's so much to cover in the search world this week it's practically unbearable. Hopefully the weather is terrible and you're bored so this won't interfere too much with those pesky weekend plans. I'm personally going hiking Sunday - my first time this year (hooray!). On to the topics: ...

Social Media Linkbaiting: A Visual Representation

It's Friday, so here's a little noise to keep you all amused. After Rand's presentation on Linkbait in this week's Whiteboard Friday, I got an image in my head that I felt compelled to draw. Here ya go. ...

SEOmoz Whiteboard Friday - Everybody Wants to Rule The SERPs

We're all back and recovered from SES New York and, thus, so are Whiteboard Fridays. This week Rand responds to Jen Slegg's post about the impending death of linkbait by explaining how linkbait can and should be considered a natural component of a mainstream organic marketing campaign.

The Page Bloat Disease & Why You Should Eliminate Extraneous Pages

Many of the large content and e-commerce sites we've worked with experience a disease I like to call "page bloat." Symptoms include pagination of content pages, creation of new pages that simply provide alternate navigation methods and site architecture design that follows the little-known usability rule from well-known guru, Wrongy McLovestoClick - "more pages are always better...

The Unpredictable Science of Predicting Hits

Social media and viral marketing are all about creating "hits" - building content that will resonate with the Linkerati audience in a way that encourages sharing, linking and participation. It's no easy task, and this past Sunday, the New York Times Magazine had a terrific article that paralleled this struggle. From the piece - ...