The Moz Blog

Brainstorming LinkBait: A Four Step Approach

In the first three months I've been here at SEOmoz, I've focused a lot of time on brainstorming and writing LinkBait content with the gang. We all know good LinkBait can get you a ton of attention and links as well as a nice little ego-boost should you find yourself on Digg or Reddit. Over the course of our brainstorming sessions, I've managed to distill a straightforward and eff...

How We Used to Manage Tasks and Clients, and What We Did to Improve

As much as SEOmoz has been growing lately (both in success and in employees), we still have a long way to go before we become an optimal, efficient, streamlined business (this may involve racing stripes and a spoiler, but no spinning rims). However, though we're still trying to attain the status of Grand Poobah Organizers, we have, believe it or not, vastly improved our business practices. Let's t...

Web 2.0 Awards, Version 2.0

I would start this post with the customary "I'm sorry for using the phrase Web 2.0" apology, but everyone who's ever used the term has already groveled to the 2.0 haters. It's that time of year again, folks. I have been charged with organizing the second annual Web 2.0 Awards.Last year, the Awards began as little more than a pet pro...

Expectations and Best Practices for Moving to or Launching a New Domain

Chris Boggs called me today to chat and we got on the subject of clients who decide that a new domain is an imperative. Rather than stick to their tried and true, older, highly ranking domain, they need to launch new content at a new URL (or even split off content that had been on their old site to make it more marketable for a PR or ad team). ...

The New On Site Optimisation

Recently there have been a few negative comments about general on-page optimisation. David Pasternack has pooh-poohed it, and Shoemoney has expressed reservations. A couple of years ago I would have joined them – after...

A Google Link Search that Returns Perfect Data

For several years now, Google has disabled its link command via web search. Actually, what it's done is worse, providing mis and dis-information, causing thousands of search marketing professionals to receive questions every day on why "Google only knows about 10 of my links." However, I was thrilled today to find that their link search works flawlessly in their ...

Google AdWords is Giving Me a Headache

At the beginning of October Rand and I launched 25 ad campaigns on Google AdWords. We chose keywords that got a fair amount of searches each month but were by no means popular so that we'd be able to bid on them for dirt cheap; hence, we bid on words like "Punnett square," "snark," Venn diagram," and "uvula." Our goal for this experiment was to see ho...

Reddit is by Far the Better Choice for Readers, but Digg Remains the Holy Grail for Viral Marketing

With predictions of Digg's fall this year rampant in 2006 roundup posts, I figured I'd jump in and give my $0.02. #1 - Digg will remain popular with their de...

SEOs - Take a Note from PPC Specialists & Focus on the Ad Copy

One of the more remarkable developments over the last few years in SEO has certainly been the intelligence increase of Google & Yahoo! (and MSN to a lesser degree). From 1997-2002, a page really needed to be "optimized" for search engines in ways that differed from how they were "designed" for visitors. Bravo! to the engines for closing this gap - now, it's our turn to i...

SEOmoz's 2006 Financial Statements

I think this is, without question, one of the most anticipated posts I've authored. Since I announced back in September to several friends that I'd be posting SEOmoz's financial records on the blog, people have generally responded with shock and amazement. While public companies are forced by law to issue their balance sheets & earning statements, for private companies, financial informatio...

Top Five Types of Comment Spammers

As you probably know by now, G-Man has a blog (yay!).Now that I've been noticed, I have started to get a bit of comment spam. Since spam is a hobby of mine I've decided to categorize the top five types of comment spammers Sex for Fantasy - These are the guys who live in a fantasy world where everyone who sees the...

SEOmoz's 2006 Stats in Review

Time for the year-in-review style posts. Andy's started it off with his top 10 posts and now it's our turn. All data is sourced from our Indextools install, which excludes spider visits. First off, our most popular blog posts: ...