The Moz Blog

10 Steps to Blend STAT Ranking Data with Site Performance Metrics

If there’s one universal truth in SEO, it’s that there are no universal truths. A best practice can be misinterpreted or outdated, leading to missed opportunities. Elevate your SEO game by testing and validating best practices with research, like this case study from the team at Workshop Digital that examines SERPs for the US banking industry.

Featured Snippets Drop to Historic Lows

On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets. This is the lowest prevalence rate of Featured Snippets in our data set since summer of 2015. What's driving the losses, and who is most affected?

Google Posts: Conversion Factor — Not Ranking Factor

While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward.

The Potential Impact of Gen Z on SEO

Gen Z (or Zoomers, if you prefer) already makes up the largest generational cohort of America's population. How do they interact with search, and what does that mean for the future of SEO?

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

The team at Portent conducted a study verifying whether stimulus distributions correlated with revenue spikes in online retailers and auto industries. Dig into their results in this post, along with consumer data to use as predictive indicators through the rest of the pandemic.

The Strategic Value of Structured Data Implementation on SME Websites

When we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference.

7 Emerging Technologies in SEO and Their Applications

As an SEO professional, you need to know the latest industry trends to keep up with its ever-changing demands. In this post, you’ll find seven emerging technologies in the SEO industry, and how they impact your work as an SEO expert.

Presenting: The Essential Local SEO Strategy Guide

Moz is proud to present you with this free local search guide, jam-packed with actionable local search marketing strategies for your agency or local business.

5 Tips to Invigorate Boring SEO Reports with Storytelling

Do you want to upsell current clients and build lasting relationships? Here are five SEO analytics tips that you can use today!

Impactful SEO Audits for B2B

A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level.

How to Combine SEO and CRO for the Ultimate Lead Generation Strategy

While it may seem obvious to pair SEO with CRO strategies, you’d be surprised how many marketing teams are really good at one or the other, but fail to find the balance between both. In this post, discover why it’s critical to find alignment between SEO and CRO, and how to do it so that both of these functions work together to drive qualified leads for your business.

How to Write an SEO-Focused Content Brief Your Writers Will Love

The right content brief can help you maximize organic search traffic. Learn what to include in your content briefs, what to avoid, and tips for getting your writers bought in.