The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
SEO Is Not an On/Off Switch — Whiteboard Friday
When business is struggling, your company might be tempted to cut back or cut off SEO work to save time and money until things stabilize. Dr. Pete is here with a brand new Whiteboard Friday to tell you why stopping SEO efforts altogether creates more work in the long run, and provide some suggestions on what to do instead.
Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences
People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, North Star Inbound asked people to take their Diversity and Inclusion in SEO survey as part of their ongoing project to study the state of SEO. These are their findings.
3 Digital PR Tenets for Excellent Outreach
How are the experts at Fractl able to secure media coverage on sites like CNBC, USA Today, and more? It takes a lot of time and resources, and adherence a set of tenets that guide their digital PR process. Amanda Milligan shares those tenets in this post, to help you finesse your own outreach strategies.
Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday
From lack of budget to lack of buy-in, there are myriad reasons your search work doesn't get implemented. Identify what's standing in your way and how to bust blockers in this helpful edition of Whiteboard Friday.
Page Authority 2.0: An Update on Testing and Timing
We’ve made the tough decision to delay the launch of Page Authority 2.0. In this post, we'll take you through how we got here, where that leaves us, and how we intend to proceed.Level Up Your SEO Skills With Our Free Training
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How to Detect and Improve Underperforming Content: A Guide to Optimization
Today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. So, how can you be content with your site’s content? Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it. Don’t believe...
Accessible Machine Learning for SEOs — Whiteboard Friday
Machine learning might seem far outside the scope of your SEO work. MozCon speaker Britney Muller is back with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started.
How to Turn One Piece of Content into Multiple for SEO
As people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness.
Search Intent and SEO: A Quick Guide
Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. Here, Dawn discusses the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent.
The Theory Behind Ranking Factors — Whiteboard Friday
In this brand new Whiteboard Friday, Russ Jones discusses the theory behind various ranking factors, which have been with us since day one of search engine optimization, and gives us some improved definitions and vocabulary for those ranking factors to clear up our communication around them.