The Moz Blog

Creative Diversification — More Hooks and Less Risk for Link Building

To give your link building campaigns the best chance in the outreach stage, you need to ensure there is enough creative diversification during the production process, especially for data-led pieces and surveys.

Fifteen Years Is a Long Time in SEO

Will Critchlow has been in an introspective mood lately, and it's had him looking back over what’s changed and what hasn’t over the last 15 years in the SEO industry.

Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

Since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now become part of our day-to-day lives? As with most things, the most important factor is to consider your audience.

The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

Not only is the MozCon Virtual 2020 video bundle here for everyone who missed the live conference — we're also releasing all of 2019's sessions for free in our SEO Learning Center! Read on for all the details on how to get access.

Adjusting Paid Campaigns During a Recession

Businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12-24 months. Hopefully, this pandemic cedes faster than that and the economy comes out of our pending depression more rapidly at some point next year. But since nobody can know for sure when that will happen, it’s better to be safe and plan accordingly.

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.

How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. The use of SMS chatbots could be a way for you to look outside your normal list of solutions. In this post, Robin gives you instructions and code to produce not just one, but a series of text-based chatbots that can be managed by Google Sheets.

Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

In this series of Daily SEO Fix videos, the Moz onboarding team takes you through workflows using the Moz Pro tools. We help you coast through your rankings analysis to gain some actionable insights, from tracking your performance against your competitors to making impactful improvements to your pages.

What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

We're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search.

6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

Thanks to the helpful feedback of STAT customers, we’ve been hard at work building six Google Data Studio Community Connectors to help pull STAT data into Data Studio. Fortified by beta testing and your thoughtful input, we're excited to launch the six connectors today!

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

Sure, everyone wants links now, but where does the real growth come in, and how long does it take? People want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to a combination of content marketing and digital PR, and Amanda walks through what you can realistically expect.

The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

Some of your campaigns are bound to fail, but that doesn't mean they're beyond help. In this popular Whiteboard Friday, MozCon speaker Shannon McGuirk provides a five-step plan for resuscitating dead content campaigns and setting them up for success.