The Moz Blog

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

There's a quiet opportunity in local SEO that could mean a conveniently unique competitive advantage for your clients: local product kiosks. Google has confirmed that these are eligible for listings apart from the main business page — could they be right for you?

Hypothesis Testing in SEO & Statistical Significance

A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this Whiteboard Friday, Emily Potter shares why A/B testing your changes is important and how to develop a hypothesis, what goes into collecting and analyzing the data, and how to draw your conclusions.

Get the Bingeable & Shareable MozCon 2019 Video Bundle!

MozCon 2019 is over, but the experience lives on in the video bundle. Get access to all 27 presentations from this year’s event for you and your team.

Take the 2019 Local Search Marketing Industry Survey

It's almost 2020 (where does the time go?) and we're back with our second annual Local Search Marketing industry survey! If you market a local business, lend us your thoughts and be entered to win a Visa gift card.

The Featured Snippets Cheat Sheet and Interactive Q&A

Dig into the SEO community's biggest questions when it comes to featured snippets. Plus, snag your free download of the Featured Snippets Cheat Sheet for strategic tips and reminders on how to win snippets of your own!

Machine Learning 101

Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation.

SEO Analytics for Free - Combining Google Search with the Moz API

Wrangling free data into actionable insights is a key skill for any SEO analyst. In today's post, learn how to pull together data from Google and the Moz API to harvest valuable information from the SERPs and turn it into smart recommendations for your clients.

5 Things You Should Know About "People Also Ask" & How to Take Advantage

People Also Ask boxes represent growing opportunity in the SERPs, but they're not the most straightforward SERP feature around. Learn all about PAAs and how you can start optimizing for them today.

Intro to SEO Competitive Analysis 101

In this Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including how to identify your true competitors, keyword gap analysis, link gap analysis, top content analysis, and a brand-new guide from Moz all about analyzing your SEO competition.

The Practical Guide to Franchise Marketing: How People Buy Now

Franchises face unique challenges when it comes to local marketing. Customers no longer shop the same as they did 5 or 10 years ago. Learn how franchises can think locally to meet new shopping habits head-on.

New SEO Experiments: A/B Split Testing Google's UGC Attribute

We A/B tested adding rel="ugc" to our Moz Blog comment links using Distilled's optimization delivery network (ODN). Here's what we found — and what we're thinking about testing next.

Featured Snippets: What to Know & How to Target

Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own.