The Moz Blog

E-A-T and the Quality Raters' Guidelines

EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.

An Agency Workflow for Google My Business Dead Ends

Your clients don’t just count on you to churn out rote work. In Google’s increasingly walled garden, the agency which can see over the wall tops when necessity calls is bringing extra value.

How Google's Rel = Nofollow, Sponsored, & UGC Links Impact SEO

Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here.

The Data You’re Using to Calculate CTR is Wrong and Here’s Why

GSC is an imperfect tool, but it gives SEOs the best information we have to understand an individual site's click performance in the SERPs.

How Does the Local Algorithm Work?

Driven by proximity, relevance, and prominence, Google's local algorithm plays by a few different rules. Get the scoop on how it all works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019.

Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

Google and Amazon have two very different business models. Knowing the difference between what drives their algorithms will help you better approach SEO on the two platforms.

Refurbishing Top Content - Best of Whiteboard Friday

You've got top-performing content that does REALLY well, but you're just letting it sit there. Isn't there a better way? In this Whiteboard Friday favorite, Britney Muller gives you strategies to milk your top content for all it's worth.

How to Use Keywords in Your Blogging Strategy

[Using Keywords In Blog] If you're an established blogger new to SEO, you'll benefit from this primer on how keyword research can help your BLOG show up on Google and get in front of readers who'll care about your content.

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

As a local business owner, you have a practical means of parsing kindness, as it can turn up in unstructured citations, reviews, and social media.

Lead Volume vs. Lead Quality for SEO

When your client told you they wanted to focus on lead volume, they weren’t lying to you — it’s just that their needs have changed since having that conversation.

Goodbye, Generic SEO Audit – Say Hello to Customization & Prioritization

Though an SEO audit is essentially a checklist, it's important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In today's Whiteboard Friday, Kameron Jenkins shares a better way of improving your site.

FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results

Avoid misusing Schema, or it’s possible Google might take away these fantastic opportunities to enhance our organic listings in the future.