We've got a doozie for you this week folks. Search Engine Land's very own Danny Sullivan dropped by the Mozplex for a little Whiteboard Friday guest spot. Before I knew it, the camera batteries were running dry and he and Rand had talked for almost an hour, so this is going to be a multi-part Whiteboard extravaganza!

In Part I, Danny & Rand discuss Facebook's new ad strategy and what it could mean for search, including discussion of why advertisers are so gung-ho to adopt new, gimmicky ad channels while only begrudgingly adopting search.





I'll try to have Part II (of five or six) up by the end of the day.

UPDATE FROM RAND: Here's a link to Danny's article on AdAge - Forget Facebook, Search Ads Are the Revolution. Also - here's the Facebook Social Ads page. I think we at SEOmoz will probably try to do some Facebook advertising in the near future to give it a test, but until then, Jon Mendez covers the subject admirably with a case study on his blog -