How to Make Every Click Count with Search Experience Optimization
Go beyond rankings with Search Experience Optimization (SXO). Learn how to use user behavior data to improve clicks, engagement, and conversions.
Featured Resources
On-Page Ranking Factors
The way your page is optimized can have a huge impact on its ability to rank. Learn about the factors that may impact your site.
Core Web Vitals
Learn more about Core Web Vitals, how they are measured, and how they may impact your site.
Popular Articles
Write Excellent Title Tags Every Time
Title tags are the clickable headline for the search result and is important for user experience, SEO, and social sharing. Learn more about writing title tags and take advantage of our title tag preview tool.
What Are Meta Descriptions And How to Write Them
Read about meta descriptions and why they are important in SEO.
H1 Tag Examples & SEO Best Practices
Learn what H1 tags are and why they are important when it comes to on-site SEO.
How to Resolve Duplicate Content
What is duplicate content and how can you tackle it on your site? Meghan Pahinui covers a few common solutions in this Whiteboard Friday.
Advanced On-Page SEO Optimizations — Whiteboard Friday
Chris Long talks about how you can take you on-page SEO optimizations to the next level.
![How to Optimize for Google's Featured Snippets [Updated for 2022]](https://azwa.1clkaccess.in/images/learn/cards/Keyword-Research-Learn-Center.png?w=1200&h=630&auto=compress%2Cformat&fit=crop&dm=1682683787&s=6bd498b16d335a60fa43dce8c6dabc90)
How to Optimize for Google's Featured Snippets [Updated for 2022]
Learn how you can optimize your content for featured snippets.
The Latest From The Blog
How to Resolve Duplicate Content — Whiteboard Friday
Duplicate content is a pretty common issue, and it can often be a bit confusing. What is it? How is it determined? Why are certain pages on my site being flagged as duplicates? And most importantly, how do I resolve these issues? Find the answers to all these questions and more in this week’s Whiteboard Friday!
How to Decide Between One Domain or Many for SEO — Whiteboard Friday
Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate them? Learn the key factors affecting this decision, including SEO impact, resource management, and audience targeting. Discover why larger websites often have greater pull for attracting links and traffic, and when maintaining separate domains might make strategic sense.
Ready to dive into the data?
Moz Pro can help you make data-driven decisions about your on-site SEO.