Analytics and Reporting
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Typical engagement analytics don’t tell the full story of how people interact with your website. Adrian will show you how to use Google Tag Manager to turbocharge your content tracking and custom reports.
In this article, we will be diving into data visualization, how it works with SEO, and best practices with examples. Read on to learn more about how to ensure your data is clean and where to collect data that makes an impact on your content.
For digital marketers, there is so much data to wrangle from so many different sources. In this webinar, we'll walk you through using APIs to connect your tools and resources, cutting your time spent in half and letting you get to telling your story.
The essence of marketing is being able to give credit where credit's due. Campaign tagging makes that possible in a significant way, but it can also quickly go awry. In this Mozinar you'll learn tips and tricks for setting up a campaign tracking framework and cleaning up campaign data that's gone off the rails.
Tracking success in content marketing can be tough, and effectively reporting on it can be even harder. Learn about collecting necessary metrics from a variety of tools, then walk through a downloadable spreadsheet designed to help you in your reporting efforts.
Whether it's anchor text or sharing on Google+ instead of Facebook, Rand's spent the last few months formulating hypotheses and running tests, and now he'll share these fascinating results to help you.
We've all been frustrated with not knowing how to corral data into cool, sexy visualizations, but now Annie will pull back the curtain and provide tips, tricks, and hacks to transform raw marketing data into works of art, in plain English.
Despite having lots of analytics tools, we too often settle for the default data and reports so let's look at a few ways that you can get more insightful, actionable data to make better decisions!
Stephanie Beadell will discuss the power of surveys and how if you're not asking the right questions, you risk making decisions on the wrong answers.
A/b testing will no longer be a mystery after Kyle does a deep-dive on every part of the experimentation process.