Local SEO
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The hreflang attribute (also referred to as rel="alternate" hreflang="x") tells Google which language you are using on a specific page. Learn more about hreflang and how to use it in this article.
Country code top-level domains (ccTLDs) are domain extensions generally used to indicate a site contains content specifically relevant to a particular country, territory, or region. Learn all about using ccTLDs for internationalization in this article.
Going beyond the map pack, links can bring you qualified traffic, organic rankings, penalties, or filters. Mike will walk through lessons, examples, and ideas for you to utilize to your heart's content.
Darren investigates how citations travel across the web and shares new insights into how to better utilize the local search ecosystem for your brands.
Categories: Local SEO
Onsite SEO success lays in the technical details, but extensive SEO audits can be too expensive and impractical. Lindsay shows you the most important onsite elements for local search optimization and outlines an efficient path for improved performance.
Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Snapchat, Periscope... the seemingly never-ending world of social media can leave even the most seasoned marketer flailing among too many tasks and not enough results. Adria will help you cut through the noise and share actionable secrets that big brands use to succeed with social media.
Learn about Google's Pigeon update and its role in local SEO.
Want to get started with local content? Well you're in the right place! Learn how to make great local content for chains and individual businesses in this Moz Academy video.
This Moz Academy video will help you learn how to get a leg up on the competition in local SEO and Google Maps.
Learn how to build your local presence through outreach to other local business, schools, and events in this Moz Academy video.