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Google's model of our world now mirrors the physical world better than it ever has before. Learn how to meld the online and offline actions of your business for optimal Local Search success.


Whether your audience is in one region or thousands of major metros across the world, these small town lessons will guide you through the complex world of local search.


Learn how to make your presence last online and how your reputation is more than just a Google Alert.


Local search marketing comprises both offline and online tactics employed to promote businesses that serve customers face-to-face. The underlying goal can be to improve customer satisfaction, build brand reputation, drive more traffic, visibility, conversions, and revenue, by engaging a greater number of nearby customers.