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Visual search has been at the forefront of Google’s search and product innovations in the last year. Join this talk for “search what you see” optimizations via Google Lens and more.


Advanced statistical analysis has changed the face of professional sports, and similar insights are changing the way we do SEO. In this talk, Will is going to share the approaches he's seeing from the most forward-looking SEO teams, as well as the lessons learned from their analysis of what's working and what's not.


Learn what "on-page SEO" is all about – and how it contributes to the search visibility of a webpage or website as a whole.


A title tag is an HTML element that specifies the title of a web page. Learn how to write SEO-friendly title tags (and check out the Title Tag Tool!) in this article.


Take your on-page optimizations to the next-level using advanced tactics for one of the most common SEO tasks. This presentation goes beyond simply adding keywords. Chris will show you how to utilize tools such as IBM's Natural Language Understanding to find semantic entities of competitor pages, how Google's EAT guidelines apply to content, and what actionable steps you can take to improve content, perform on-page content experiments, and measure the impact of those tests.


What is a meta description, and why do they matter for SEO? What does it take to create an SEO-friendly meta description? Learn in this article.


When it comes to SEO, what actually counts as duplicate content? Why does duplicate content matter for SEO, and how can you avoid the ranking issues that may stem from it? Learn in this article.