Ranking and Visibility
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Are you ready for AMP? Google announced that AMP is going beyond the news carousel to join the "10 blue links." Jen Slegg takes you through the changes, what to expect, and how to prepare.
Featured Snippets have increased 5X since their launch two years ago, and are here to stay. Find out why they represent a real organic search opportunity and how to put them to work for your sites.
If you've been hesitant to start on a global site strategy, the obstacle standing in your way may be nothing more than a myth. Kaitlin McMichael explains the most common misconceptions in international SEO and what you really need to do to harness the power of the international market.
The eternal question: How much time does it take for a link to affect rankings? Kristina Kledzik breaks out the entire process from start to finish.
Is your local business visible to potential customers online? If the answer is anything other than an enthusiastic and confident YES, then this local SEO checklist is for you. Miriam Ellis is here to help you identify which key points of your local SEO plan you've taken care of, and which still need some love.
Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines. Explore key insights from this 160-page document that details just what they're looking for in a webpage.
Will changing page title tags and other metadata have a negative impact on search ranking and visibility? Learn more in this Q&A post.
Ever wondered about the correlation between site traffic and engagement and Google rankings? How do user-based metrics influence rankings? Dive into the data with SimilarWeb's Roy Hinkis!
Is syndicated duplicate content (i.e., identical content that's been published across multiple distinct domains) considered fresh content on an individual domain? This Q&A post explores hypotheses and SEO implications.
Robots.txt, meta robots, and the nofollow tag are all ways to tell search engines how to crawl and index your site. In today's Whiteboard Friday, Rand covers four common use cases of these tools, offering guidance on when you should use one over another.