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Search engine marketing (SEM) is a digital marketing strategy that increases the visibility of websites in search engine results pages (SERPs) using paid advertising. Learn more in this article.
In this presentation, Lily will use real data to demonstrate how the rise of EAT has led to Google prioritizing expertise and authority above all else.
Learn what "on-page SEO" is all about – and how it contributes to the search visibility of a webpage or website as a whole.
Learn what on-page ranking factors are and how they impact search engine ranking.