Social Media and PR
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Sure, everyone wants links now, but where does the real growth come in, and how long does it take? People want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to a combination of content marketing and digital PR, and Amanda walks through what you can realistically expect.
Which top-tier publishers link out the most, and which confer the most value? Kristin Tynski analyzes the data.
If you’re involved in any kind of digital PR, you know how hard it can be to find a good home for your content. In this post, learn how to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.
Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that'll cover and amplify you. Check it out in this week's edition of Whiteboard Friday!
What metrics are indicative of success in digital PR? Learn how to better define measurable KPIs for your online press coverage in this article.
If you're looking to grow, your content promotion needs to move beyond mere social promotion. See how advanced content promotion strategies are working for successful companies and take away solid strategies you can emulate for improved growth.
If your brand (or your client) isn’t taking advantage of Instagram's great marketing tools, it’s time to stop waiting and get ‘gramming. There's a secret to seeing wild success on the app, and beauty brands in particular have the key to unlock it. Learn what works and how to market like a pro on Instagram.
YouTube is a huge search engine in its own right, and growing your presence there can be valuable for your brand, your presence in organic Google SERPs, and more. Check out this guide that walks you through methods of setting up and growing your YouTube presence, as well as tool suggestions and pro tips along the way.
Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to balance your efforts going forward.
Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience.