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There's a whole world of possibilities beyond the local 3-pack to explore. Broaden your horizons beyond your existing local SEO strategies to come out on top this year.
Forget everything you thought you knew about the most impactful local ranking factors — searcher proximity just may be the #1 thing influencing where a local business shows on the SERPs.
Which keywords are driving your organic traffic? Keyword-level data doesn't have to be (not provided). Sarah Lively shares a smart solution using two free add-ons for Google Sheets.
Structured data is a must-have for many sites, but it can be hard to get a handle on the technical considerations. Learn the important basics of JSON-LD and how to ramp up your education as you apply it.
Everything is going mobile these days — even your focus groups. Find out how to leverage your mobile app audience for rapid feedback loops and why traditional focus groups are dead.
Categories: Mobile SEO Testing
From optimal snippet length, to practical application tips, to which queries prefer tables, lists, or paragraphs, learn everything you need to know to supercharge your snippet wins.
Are there technical issues plaguing your site beneath the surface? Learn about some of the most common and damaging technical SEO problems and how to begin fixing them.
SERP features are your insight into what content Google thinks best serves the needs of searchers for any given keyword. Learn how to target and win them with this follow-along educational workflow.
You know why featured snippets are important, but how do you find the right questions, track, and win those featured snippets?
RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research?