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This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl your site, and what you can do to approve Googlebot’s efficiency.
If you haven’t yet set up GA4 yet, or are on the fence, now is the time to take a look at what else is out there and how the landscape has changed.
Estimating brand reach is indeed possible. Doing it right demands nuance and a bit of tenacity in your approach, but the rewards are worth it.
In today’s episode of Whiteboard Friday, Petra takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization.
Categories: Agency
People change jobs, move teams, and shift responsibilities all the time and taking over toolsets can bring its own set of challenges. Whether you’re at a new company, in a new position, or expanding your responsibilities, ensuring that your Moz Pro subscription is set up correctly for your specific needs should be at the top of your to-do list.
Categories: Tools
According to 3M research, visual aids improve learning by 400% and humans process visual media 60,000 times faster than text. Meanwhile, Time’s Top 100 photos focus on the mighty power of imagery to make an emotional connection. But we’re at a funny moment in time with image content, because we could be on the verge of inundation. Miriam looks at this phenomenon with you today and considers how the local businesses you market can stand out in an increasingly-illustrated world.
Categories: Local SEO
We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn't prove an impact.
While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s algorithm as you plan the next year’s SEO strategy.
Categories: Search Engines
We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work?
Content mapping and internal linking are the primary tactics we employed to see massive SEO success from our pillar pages. Read on to learn how to implement a pillar page content strategy for yourself.
Categories: Content Marketing