The Dark Side of AI No One Talks About
Is AI helping your SEO or sabotaging it? Discover the hidden risks of LLMs and the practical strategies to protect your brand visibility.
AI Content Brief is your shortcut from research to rankings
By combining Moz’s industry-leading SEO data with AI-powered guidance, this innovative feature enables busy marketers to create SEO-optimized content quickly.
Our Latest Updates
Track your brand’s AI footprint with our latest beta
We are excited to announce the release of our latest beta. AI Visibility in Moz Pro allows you to see where and how often your brand is mentioned in AI-generated responses from ChatGPT and Gemini. Now available for medium-level subscribers and above.
Track your brand’s AI footprint with our latest beta
We are excited to announce the release of our latest beta. AI Visibility in Moz Pro allows you to see where and how often your brand is mentioned in AI-generated responses from ChatGPT and Gemini. Now available for medium-level subscribers and above.
Introducing further improvements to Moz Pro’s navigation
The Moz Pro suite of tools now features an all-new left-hand navigation menu. With hover actions, pop-out sub-menus, and a sleek new look, this improved design will help you better navigate the tools you love.
Introducing further improvements to Moz Pro’s navigation
The Moz Pro suite of tools now features an all-new left-hand navigation menu. With hover actions, pop-out sub-menus, and a sleek new look, this improved design will help you better navigate the tools you love.
Our newest beta is here - AI Content Brief is your shortcut from research to rankings
AI Content Brief in the Keyword Research suite is your shortcut from research to SEO-optimized content. By combining Moz’s industry-leading SEO data with AI-powered guidance, Moz Pro gives busy marketers a structured, confidence-boosting roadmap to publish content that ranks.
Our newest beta is here - AI Content Brief is your shortcut from research to rankings
AI Content Brief in the Keyword Research suite is your shortcut from research to SEO-optimized content. By combining Moz’s industry-leading SEO data with AI-powered guidance, Moz Pro gives busy marketers a structured, confidence-boosting roadmap to publish content that ranks.
Analyze up to 100 keywords at a time with our newest feature release
You can now analyze keywords in bulk within the Keyword Explorer tool! We’re excited to announce our latest feature release, which allows you to enter up to 100 keywords into our keyword research tool so you can see key metrics side-by-side.
Analyze up to 100 keywords at a time with our newest feature release
You can now analyze keywords in bulk within the Keyword Explorer tool! We’re excited to announce our latest feature release, which allows you to enter up to 100 keywords into our keyword research tool so you can see key metrics side-by-side.
Announcing the next phase of the Moz API
Starting September 9, 2025, Moz is unifying its links, keyword metrics, and Brand Authority™ endpoints into a single, streamlined API to serve all your SEO needs from one source. This modern, developer-friendly update provides comprehensive and trusted data through a simplified token for easier integration.
Announcing the next phase of the Moz API
Starting September 9, 2025, Moz is unifying its links, keyword metrics, and Brand Authority™ endpoints into a single, streamlined API to serve all your SEO needs from one source. This modern, developer-friendly update provides comprehensive and trusted data through a simplified token for easier integration.
AI Overviews now tracked in Keyword Explorer
You now have the ability to see when AI Overviews are included in the SERPs for your target keywords. Track and monitor AIO presence in Explore By Keyword to stay ahead of the competition and make strategic content decisions.
AI Overviews now tracked in Keyword Explorer
You now have the ability to see when AI Overviews are included in the SERPs for your target keywords. Track and monitor AIO presence in Explore By Keyword to stay ahead of the competition and make strategic content decisions.
Ready to discover the Moz tools?
With a new user experience, enhanced UI, and the introduction of Moz AI, it’s now even easier to keep an eye on your competition and dominate the SERPs. Give it a try with a free month of Moz Pro, on us.
From the Moz Blog
How Much Do Keywords Matter in 2026?
As keyword targeting continues to evolve, you may be wondering if exact-match keywords still matter. Learn how machine learning and NLP have shifted SEO from simple synonyms to complex semantic clusters. See the data behind how Google and Gemini interpret the meaning of your content.
In and Out of Model Responses Explained — Whiteboard Friday
Is your SEO strategy ready for LLM grounding? Explore the distinction between training data and live web retrieval, and discover how to optimize your brand's visibility in AI search results.
How To Write With AI Without Sounding Like a Machine [Free AI Workflows & Prompts]
Is your AI writing sounding robotic and generic? Learn a step-by-step process to use AI strategically while keeping your voice sharp, human, and engaging.