The Moz Blog

How to Build the Right Content Marketing Strategy for SEO Growth

Keywords are important for innumerable SEO tasks, but driving your content marketing strategy isn't one of them. Your strategy should be based on the audience you're trying to reach if you want your organic traffic to convert.

How Google Gives Us Insight into Searcher Intent Through the Results

Buried inside most SERPs (especially those with more general queries) is a host of insight into Google's assumptions about searcher intent. Rand explains how you can find it.

Countdown to Launch: How to Come Up with Great Testing Ideas

A few simple tests can ensure your launches are as successful as possible. Chris Dayley details six of them here, with examples of just how much they've helped his work.

How to Do a Keyword-Driven Content Audit (with Keyword Explorer)

How do you find the hidden gems in your outdated content? Dr. Pete walks through a step-by-step process to find your highest potential content using keywords it already ranks on. Includes bonus Google Sheet.

The Local SEO Holiday Checklist – You Could Even Say It Glows

As we head into November and look toward the holiday season, there are several tactics that businesses should keep in mind with regard to local search. Miriam Ellis walks you through in this post.

Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses)

In honor of the late SEO pioneer and our friend, Eric Ward, this episode of Whiteboard Friday covers the kinds of link strategies he worked so hard to teach.

How to Use Keyword Explorer to Identify Competitive Keyword Opportunities

Learn how to use Keyword Explorer's new feature allowing you to search for keywords by site in this detailed (and doughnut-laden) walkthrough.

Unfiltered: How to Show Up in Local Search Results

Earning a spot in local search results is difficult enough, but some businesses find their locations filtered out of local packs. Learn what factors can affect your appearance in those packs, and what you can do to be sure your business isn't filtered.

How to Use the "Keywords by Site" Data in Tools to Improve Your Keyword Research and Targeting

There's a powerful concept in the world of SEO software: the "keyword universe." Learn how to harness the potential of tens of millions of keywords and their rankings data in this edition of Whiteboard Friday.

Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

Research has shown that tangential content can earn 30% more linked mentions and 77% more shares on average than brand-focused campaigns.

NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site

Keyword Explorer can show you which keywords you and your competitors already rank for. Get the freshest, most accurate keyword rankings data here.

How Links in Headers, Footers, Content, and Navigation Can Impact SEO

This week's Whiteboard Friday covers links in headers and footers, in navigation versus content, and how that can affect internal and external links, link equity, and link value between your site and others.