The Moz Blog

Unlocking Hidden Gems Within Schema.org

Schema.org can be a confusing resource if you're trying to learn how to use and implement structured data. This mini-guide arms you with the right kind of thinking to tackle your next structured data project.

Google Shares Details About the Technology Behind Googlebot

It's been revealed that version 41 of the Google Chrome browser is the technology behind Google's crawler. What does this mean for developers, and how can you use this in your own SEO toolkit?

Does Googlebot Support HTTP/2? Challenging Google's Indexing Claims – An Experiment

Googlebot can't crawl or index sites using HTTP/2 alone. Based on the results of this experiment, you may want to continue optimizing for HTTP/1.1 as well.

Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together

A single headline can't do it all. You need to develop something a little different for your goals tied to SEO, social media, and site visitors. This Whiteboard Friday covers a process to help optimize your titles across multiple platforms.

Do iPhone Users Spend More Online Than Android Users?

iPhone users tend to spend 3x as much as Android users, according to an analysis of 31 million mobile e-commerce sessions. Digital marketers can capitalize on this revelation via Facebook and AdWords.

How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level

Low-quality site content results in unhappy visitors and potentially even Google penalties. You can identify thin, duplicate, or spam-like content using a tool like Site Crawl.

Yes, Competitors Can Edit Your Listing on Google My Business

Google's statements about GMB spam aren't entirely accurate. Joy Hawkins busts a few myths about whether or not competitors can edit your listing without your approval.

Getting SEO Value from rel="nofollow" Links

Plenty of websites that make it easy for you to contribute don't make it easy to earn a followed link from those contributions. In this Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms.

New Findings Show Google Organic Clicks Shifting to Paid

One large e-commerce brand noticed a startling shift in organic CTR, with paid ads now earning nearly the same percentage of clicks as organic results. What does this mean and how can sites combat the new trend?

Special Notes for SABs Amid Decreased Local Search Visibility

Google seems hell-bent on making it hard for service area businesses to get any kind of an edge in local search. Miriam Ellis shares her best advice for how SABs can tackle the new issue of Google Home Service Ads invading their geo-industry.

The SEO Competitive Analysis Checklist

This comprehensive competitive analysis guide & checklist will help you ID areas of opportunity and expose niches where your site can beat your competition, without having to guess which “best practice” you should test next.

Paid Social for Content Marketing Launches

Boosting your signal with paid social introduces your brand to new audiences and improves traffic and overall results for your content marketing launches. Today's Whiteboard Friday highlights four straightforward, actionable tactics you can use ASAP to make those launches shine.