The Moz Blog

How and Why to Do a Mobile/Desktop Parity Audit

You should do a mobile/desktop parity audit if content is added, removed, hidden, or changed between devices without sending the user to a new URL. When two or more versions of a website are available on the same URL a parity audit will crawl each version, compare the differences, and look for errors.

Moz's Brand-New SEO Learning Center Has Landed!

We've rebuilt our SEO Learning Center from the ground up. Check out why we did it, what's new, what's coming, and please let us know your feedback!

10 Things that DO NOT (Directly) Affect Your Google Rankings

Not everything you do on your website affects your Google rankings. In this Whiteboard Friday, Rand goes through ten things commonly believed to influence rankings that Google actually doesn't care about.

How to Prioritize SEO Tasks [+Worksheet]

Five tips for prioritizing your SEO work: setting specific goals, identifying important pages for conversions, uncovering technical opportunities via a site crawl, time management, and providing consistent benchmarks and reporting.

So You Want to Build a Chat Bot – Here's How (Complete with Code!)

Anyone can build a helpful, functioning chat bot, even if you're not a coder. Robin Lord shares an insightful how-to, complete with lessons learned and free code via GitHub to fast-track your own bot's production.

The Anatomy of a $97 Million Page: A CRO Case Study

A highly converting landing page is never an accident — it's a carefully constructed masterpiece. In this CRO case study, traditional marketing wisdom combines with modern creativity to architect a page with immense potential value.

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity

In this Whiteboard Friday, Rand reminds us of link equity's basic principles, covers the 3 most common issues websites face with equity flow, and offers advice on how to actually control and optimize that flow in a way that works.

Pros and Cons of HTTPS Services: Traditional vs Let's Encrypt vs Cloudflare

Thinking about going secure? It's more important than ever, with Google issuing security warnings for many non-secure sites in Chrome. This comparison of three popular HTTPS services will help you determine the best option for implementing an SSL certification on your site.

Announcing 5 NEW Feature Upgrades to Moz Pro's Site Crawl, Including Pixel-Length Title Data

We're announcing five upgrades to our recently re-launched Site Crawl! Upgrades include Mark as Fixed, full-issue Ignore, and pixel-length title tag reporting.

The Beginner’s Guide to Structured Data for SEO: How to Implement It

Learn to identify opportunities and implement structured data for SEO on your website. This guide focuses on the most basic types of markup and the most common use cases, plus resources to help with the more technical aspects of implementation.

The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links

Without a solid base of links, your site's SEO won't be competitive. This Whiteboard Friday shows you three relatively quick, easy, and tool-free ways to (link) build a sturdy foundation for your site.

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Wolfgang Digital analyzed 143 million website sessions and $531 million in online revenues to find out how e-commerce KPIs correlate to conversions and which metrics drive success.