The Moz Blog

Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO

This week we're chatting about pop-ups, overlays, modals, interstitials, etc. They have specific kinds of interactions with SEO. In addition to Google's guidelines around them, they also change how people interact with your site, which can adversely or positively affect you accomplishing your goals, SEO and otherwise.

There's No Such Thing as a Site Migration

We all have horror stories of migration projects gone wrong. Things get missed, priorities change, and performance is impacted. Can we do better if we improve our definitions?

The State of Links: Yesterday's Ranking Factor?

Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy — so what, in 2017, is the point in links?

Half of Page-1 Google Results Are Now HTTPS

HTTPS results have topped 50% of page-1 Google rankings, according to our 10K tracking data. Dr. Pete explores the trends, major hold-outs, and what to expect in the near future.

Why Net Neutrality Matters for SEO and Web Marketing

Net neutrality is a hot-button issue lately, and whether it's upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments!

Large Site SEO Basics: Faceted Navigation

Faceted navigation is great for users, but it negatively impacts SEO with duplicate content, wasted crawl budget, and inefficient use of link equity. Sergey Stefoglo shares how to tackle the issue of faceted nav in a more SEO-friendly way.

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months

If you've been struggling to take the number-one spot in the SERPs for a competitive keyword, take a cue from this case study. Dmitry Dragilev shares his team's 8-step methodology for ranking first in a popular niche.

The Best Types of Content for Local Businesses: Building Geo-Topical Authority

What's the best way to show local searchers that you're an authority in your niche? You guessed it — through your content. But that can be a pretty vague and overwhelming term; what are some actual ways to make a difference, conversions-wise? Miriam Ellis explains.

Launching a New Website: Your SEO Checklist

Hovering your finger over the big red "launch" button for your new website? Hold off for just a second. From a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking, today's Whiteboard Friday covers 5 boxes you need to check off before finally setting your site live.

Announcing the 2017 Local Search Ranking Factors Survey Results

How have local SEO priorities changed, what's the best way to rank in a local pack, and what's the #1 local ranking factor according to the experts? Answers to these questions and more are addressed in the results of the 2017 Local Search Ranking Factors Survey.

XML Sitemaps: The Most Misunderstood Tool in the SEO's Toolbox

XML sitemaps are a powerful tool for SEOs, but are often misunderstood and misused. Michael Cottam explains how to leverage XML sitemaps to identify and resolve indexation problems.

How to Use Your Competition's "Top Pages" Data to Bolster Your SEO Efforts

By comparing top pages data from multiple sources against one another, you can get some really cool, powerful advanced SEO opportunities in your content and keyword targeting. Rand explains how in this Whiteboard Friday.