The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Constant Content: The Silver Bullet for Failing Content Marketing Strategy
The State of Content Marketing Survey told us that 92% of marketers don't have a clear plan for content marketing. The only answer: the constant content approach.
Do We Still Need to Disavow in the Era of Penguin 4.0?
Should we still be using the disavow tool? Six months after Penguin 4.0's long-awaited rollout, Marie Haynes tackles the eternal question, how to deal with link spam going forward, and whether or not you should reavow any currently disavowed links.
What Makes Mozzers Tick? (An April Fools' Day Alternative)
From karaoke to photography, from knitting to kung fu, Mozzers tend to be talented folks behind the scenes. Instead of tricking you, this year for April 1st we're treating you to a sneak peek at the hobbies that drive the people behind the SEO software. Be sure to share your own hobbies and talents in the comments!
Schema.org Just Released New Restaurant Menu Markup — Here's How to Get Started
Restaurant site owners rejoice — Schema.org just released a far more detailed way to mark up your menus in the SERPs. Check out the new possibilities and how to get started here!
Minimum Viable SEO: If You Only Have a Few Minutes Each Week... Do This!
You know SEO is important, but you barely have time for lunch, much less keyword research. In this Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan forward.Level Up Your SEO Skills With Our Free Training
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Feast Your Eyes on the MozCon 2017 Initial Agenda
Are you ready for MozCon 2017? It's only a few months away — get a sneak peek at our speaker lineup, covered topics, and pick up your tickets before we sell out.
How to Make Sure Your Digital Marketing Strategy is Results-Driven
Too much data can be as detrimental as too little when it comes to goal-setting. Alexandra Tachalova offers her insights on aligning the right metrics with your business goals, choosing KPIs, and the power of measuring and testing.
Local SEO Spam Tactics Are Working: How You Can Fight Back
It's very clear that spam tactics in Google's local results are earning higher rankings. In this post, we identify exactly what spammers are doing to get ahead, what they can get away with, and what you can do to fight back against the problem plaguing local results.
Structuring URLs for Easy Data Gathering and Maximum Efficiency
When deciding on URL structure, there's a lot to take into account — and a convoluted structure can result in wasted hours and dollars when trying to gather and analyze data. Learn about creating efficient, logical URL patterns from the get-go.
The 6 Values (and 4 Benefits) of Agile Marketing
Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment's notice. In this Whiteboard Friday, guest host Jim Ewel describes the agile marketing process and why you ought to adopt it sooner rather than later.