The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
The Step-By-Step Guide to Testing Voice Search Via PPC
Conversational interfaces are becoming more and more popular, but it's hard to know where to start when it comes to voice search. A $50 PPC budget is enough to jumpstart your voice search keyword list and strategy — learn how in this step-by-step guide.
Helpful Tips for Doing Search in a Low-Volume Niche
Harmonizing your organic, paid, and CRO efforts is key to finding success when you do SEO in a low-search volume niche. Get inspired by these tips and strategies for maximizing what you have to work with.
Ranking Multiple Domains to Own More SERP Real Estate
Should you rank one site higher in a single position frequently, or own more of the SERP real estate consistently with multiple domains? In this Whiteboard Friday, Rand presents 4 questions you should ask to determine whether this strategy could work for you.
Giving Away the Farm: Proposal Development for New SEO Agencies
By developing an approach that feels less like a sales process, you can build client trust, avoid unrealistic expectations, decrease contract churn, and more. Learn why offering a little extra during the client proposal could net you bigger gains in the long run.
Your Daily SEO Fix: Link Building & Ranking Zero
In Week 2 of our limited edition Daily SEO Fix video series, we explore all things link building — plus how to find and track your keywords that are ripe for a SERP feature opportunity.Level Up Your SEO Skills With Our Free Training
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The State of Searcher Behavior Revealed Through 23 Remarkable Statistics
How many words are in the average query? What percent of queries are phrased as questions? Are people really starting more searches on YouTube than Bing? Rand uses clickstream data to answer all the questions about searcher behavior that Google doesn't provide.
Google Algorithmic Penalties Still Happen, Post-Penguin 4.0
Penguin penalties might be a thing of the past, but link-based algorithmic penalties still exist in Google.
Rankings Correlation Study: Domain Authority vs. Branded Search Volume
Is branded search volume as important as link metrics when it comes to ranking? Check out the results of this correlations study and explore how these factors might influence the SERPs.
Better Alternatives to "Expert Roundup"-Style Content
Thinking of publishing an expert roundup? Don't—there's a better way. In this Whiteboard Friday, Rand explains why expert roundups aren't the best use of your time and effort, and how to pivot your strategy to create similar content that'll make the juice worth the squeeze.
Your Daily SEO Fix: The Keyword Research Edition
You have SEO quandaries, we have tools to solve them. Check out four quick videos (starring real, live Mozzers!) designed to help you level up your skills and get the most out of both our free and paid tools.