The Moz Blog

How to Craft a Remarkable SEO Strategy for 2017

From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. In this Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017.

How to Improve Your Site's Performance When Using GIFs

We all love animated GIFs, but they can cause serious page speed issues on your site. Learn the best modern techniques for optimizing GIFs and improving your site's performance.

Hunting Down SERP Features to Understand Intent & Drive Traffic - Next Level

SERP features are your insight into what content Google thinks best serves the needs of searchers for any given keyword. Learn how to target and win them with this follow-along educational workflow.

Creating a Local SEO Welcome for New Neighbors and Travelers

Attribution, reviews, and location data management: 3 hugely important things when attracting non-local visitors to your business. Learn how and why your local SEO strategy must welcome newcomers as well as established residents.

Featured Snippets: From Start to Finish

You know why featured snippets are important, but how do you find the right questions, track, and win those featured snippets?

SEO and Digital Trends in 2017

2016 was an intense year, especially when it came to SEO and Google in particular. Gianluca Fiorelli predicts trends for 2017 based on evidence of what we've seen come to pass.

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic

Nearly all of us tweet links to our content, but we're often lacking the knowledge of how to make that work most effectively. In today's Whiteboard Friday, Tara Reed of appswithoutcode.com walks us through the three primary parts of her strategy.

Reach and Influence: Your First Marketing Priority

The concept of the search box is likely to disappear in the next 5 years. Build a change-proof content strategy via a renewed focus on your reach and influence.

SEO for .edu Sites: How to Defeat 7 Common Problems

Educational sites can constitute an SEO mess that seems impossible to untangle. Use these smart content marketing solutions from Syl DeLeon to show your .edu site who's boss.

Goodbye News, Hello Top Stories

Last week, Google launched "Top Stories", replacing news results. What are Top Stories, who's ranking in them, and what does it signal about Google's plans for news?

The 10 Types of Content That Work Best for SEO

After analyzing hundreds of SERPs, Rand has identified and classified the 10 distinct content types that work best for SEO. In this Whiteboard Friday, he explains those types and how to use them effectively in your content marketing strategy.

How Marketing Like Netflix Will Save Your Lead-Gen Strategy

If the last few years have taught us anything, it's that people want their content ASAP and all at once. Improve your lead-gen strategy and conversions by axing webinars and marketing a bit more like Netflix.