The Moz Blog

What Link Building Success Really Looks Like

In this examination of content marketing successes, Mark Johnstone adds more perspective and depth around what successful link building looks like in the wild versus what we might expect.

Tactical Keyword Research in a RankBrain World

RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research?

How to Respond to the 5 Types of Google Reviews

You don't have to feel intimidated by reviews—owner responses are actually great for your local business. Miriam Ellis describes the 5 types of Google reviews and how to best respond.

Which Page Markup + Tags Still Matter for SEO?

Should you focus on H1s and H2s, or should schema.org demand all your on-page attention? In this Whiteboard Friday, Rand expounds upon what still works for on-page SEO and what's out of date.

5 Takeaways from Earning Links in 130 Countries

What can you do if link building opportunities are scarce in your country? Kerry Jones shares five solutions learned from building links in over 130 different countries.

5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

If you want to increase conversions on your website, you need to get smart and creative with your lead generation tactics. Here are 5 lead generation ideas for B2B and B2C marketers to try out today.

Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems

When it comes to certain kinds of backlinks, avoiding penalties can be a gray area. In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and help you benefit.

Featured Snippets: A Dead-Simple Tactic for Making Them Stick

If your brand is hoping to earn a featured snippet, develop a strategic mindset, one that focuses as much on keeping the snippet as it does on acquiring it.

Automating Technical Reporting for SEO

Learn how you can set up an early warning system for your site's more important errors using server logs and see what you should watch out for.

Using Paid Media to Drive Loyalty & Advocacy

Paid media has a purpose beyond the buying stage. In today's Whiteboard Friday, guest presenter Samantha Noble divulges 10 strategies for using your paid media to get your customers talking about you more and recommending you often.

The New Moz Local: Make Local Your Advantage!

Today we’re excited to share our latest updates to Moz Local. This release has something useful for everyone in local SEO — read on to see what's new!

The SEO Myth of Going Viral

Plot twist: What if "going viral" wasn't all it's cracked up to be? Using evidence from three case studies of well-known content marketing successes, Tomas Vaitulevicius makes the case that perhaps the SEO benefit of viral content isn't as valuable as we think.